In India, TRAI Tougher on Spam: A Call for Industry Action

India’s telecom regulator TRAI has introduced tougher rules to combat the country’s rising spam problem across SMS, calls, RCS, and WhatsApp. Stricter consent requirements, faster complaint resolution, and blockchain-based enforcement raise the compliance bar for marketers and operators. The new regulations demand immediate industry action to protect consumers and restore…

MEFJuly 11, 2025