Meffys

Consumers in mobile first countries are desperately hungry for digital services. But they can be held back by the cost of data. Opera is tackling this with its Opera Max product, which has won the Innovation in Mobile First Markets Meffy for 2016… It’s ironic that the countries where mobile…

MEF Minute readers won’t need reminding that mobile is the most personal, universal and immediate of all media. People love this. Sadly, so do fraudsters, scammers and opportunistic marketers. As phone penetration has passed 100 per cent in many regions, unwelcome calls and texts have proliferated. Hiya Mobile says from…

Every year, direct carrier billing expands across more regions, stores and operators. The channel brings a payment option to millions of people who don’t have – or don’t wish to use – a card. Bango’s Boost tool uses analytics to help operators maximise these revenues. It’s the Meffys 2016 winner…

TV viewers – especially younger ones – can barely watch without using their smartphones to comment on and share what they see on screen. Orange TV Clipping helps them do it. The tool has just won the 2016 Innovation in Content award… “For Millennials, watching TV without a smartphone is…