Category

Analytics

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On Device Research insight: the rise and rise of rewarded mobile video ads

By | Analytics, Featured Post, Video

Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…

Facebook recently gave game developers a new ad option: rewarded video.

The logical reaction to this news from market watchers was: what took you so long?

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africa

Game of Phones, Deloitte’s African consumer survey

By | Analytics, Featured Post, MEF Africa

Smartphones are not just a part of our lives, they are our lives.

That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones.

Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply at the survey results which indicate the primacy of smartphones in one of the world’s most interesting and dynamic markets.

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Introducing MEF Insights Directory – a new industry channel

By | Analytics, Featured Post

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem.
While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech trends and buzzwords, finding current data or research on specific areas of interest can be time-consuming, and it can be easy to miss that essential data nugget you’re after.

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Man Using Contactless Payment App On Mobile Phone In Cafe

18 statistics that explore the growth of mobile money

By | Analytics, Featured Post, Mobile Money

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free.

The study found that 78 per cent of us had made a purchase by mobile in the previous six months, which suggests that all but the most tech-phobic consumers have now embraced the m-commerce habit. That figure is a global average. There are of course differences at the country level. China for example is leading the charge. The study reveals 88% of China’s citizens currently make mobile transactions.

Below we’ve picked out 18 statistics from the report that track the use of mobile money around the world.

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World Economic Forum: consumer trust and a $10trn opportunity

By | Analytics, Featured Post, Privacy

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

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mobile money

Mobile transactions have moved to the mainstream, and its China that is leading the way

By | Analytics, Featured Post, Mobile Money

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that

The headline statistic, that two in five shoppers have used their mobile device to pay for items in-store, indicates just how much consumers are becoming habituated to replacing cash with a digital transaction.

Here, Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard discussed the report in more depth. The report can be downloaded here for free.

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15 stats that explore the growth of mobile in Sub-Saharan Africa

By | Analytics, Featured Post, MEF Africa, Stats Roundup

The boom in smartphone sales in Africa is slowing, despite the fact that overall mobile handset shipments were up slightly in Q2 2016, with shipments of basic feature phones rising 31.9 per cent year on year to total 29.8 million units.

That’s according to figures from IDC’s recently published Worldwide Mobile Phone Tracker, which also notes shipments of smartphones in Africa fell 5.2 per cent to 23.1 million units in the second quarter of 2016.

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Istanbul: Connecting the Continents

Turkey: a land of mobile opportunity

By | Analytics, Featured Post, MEF EMEA

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem.

With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to be convinced of the benefits of mobile. And with such market saturation it would be hard to ignore the treasure trove of opportunities it presents to our industry.

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