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Mobile Business Confidence Index: Sentiment is high in the industry

Dario Betti, MEF CEO, comments on the results of MEF’s new quarterly check on industry expectations for revenue. We last reported the Business Confidence Index during the 2008-2010 economic crisis and had decided to bring it back to monitor the post-pandemic economy across the mobile ecosystem. MEF has collected the…

MEFSeptember 11, 2020

Analytics Personal Data

MEF trust study identifies need for user empowerment over personal data

Data surrender is the price of participation in digital life. Are brands sacrificing long-term trust? 83% of consumers are now taking action to protect personal data on their phone, but despite this, perceptions of data control and data security have worsened.

MEFApril 8, 2020

Analytics

A2P SMS data you can finally use for accurate business modelling

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…

MEFFebruary 21, 2018

Analytics Mobile video

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Tim GreenJuly 26, 2017

Africa Analytics

Game of Phones, Deloitte’s African consumer survey

Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…

MEFJune 20, 2017

Analytics

Introducing MEF Insights Directory – a new industry channel

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem. While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech…

Sam HillJune 13, 2017

Analytics Mobile Payments

18 statistics that explore the growth of mobile money

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free. The…

MEFFebruary 20, 2017

Analytics Privacy

World Economic Forum: consumer trust and a $10trn opportunity

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic. In the 20th century the global economy was supercharged by the arrival of choice.…

MEFFebruary 9, 2017

Analytics Mobile Payments

Mobile transactions have moved to the mainstream, and its China that is leading the way

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that The headline statistic, that two…

MEFFebruary 8, 2017

Analytics Mobile Payments Press Release

Two in five shoppers use their phones to pay in store

Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop. This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about…

MEFJanuary 30, 2017

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Analytics

Mobile Business Confidence Index: Sentiment is high in the industry

MEF trust study identifies need for user empowerment over personal data

A2P SMS data you can finally use for accurate business modelling

On Device Research insight: the rise and rise of rewarded mobile video ads

Game of Phones, Deloitte’s African consumer survey

Introducing MEF Insights Directory – a new industry channel

18 statistics that explore the growth of mobile money

World Economic Forum: consumer trust and a $10trn opportunity

Mobile transactions have moved to the mainstream, and its China that is leading the way

Two in five shoppers use their phones to pay in store

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