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Analytics

Analytics

A2P SMS data you can finally use for accurate business modelling

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…
Sam Hill
February 21, 2018
AfricaAnalytics

Game of Phones, Deloitte’s African consumer survey

Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…
MEF
June 20, 2017
Analytics

Introducing MEF Insights Directory – a new industry channel

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem. While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech…
Sam Hill
June 13, 2017
AnalyticsMobile Payments

18 statistics that explore the growth of mobile money

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free. The…
MEF
February 20, 2017
AnalyticsPrivacy

World Economic Forum: consumer trust and a $10trn opportunity

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic. In the 20th century the global economy was supercharged by the arrival of choice.…
MEF
February 9, 2017

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