Analytics Archives

Analytics

A2P SMS data you can finally use for accurate business modelling

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…

Sam HillFebruary 21, 2018

Analytics Featured Post Video

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Tim GreenJuly 26, 2017

Analytics Featured Post MEF Africa

Game of Phones, Deloitte’s African consumer survey

Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…

MEFJune 20, 2017

Analytics Featured Post

Introducing MEF Insights Directory – a new industry channel

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem. While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech…

Sam HillJune 13, 2017

Analytics Featured Post Mobile Money

18 statistics that explore the growth of mobile money

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free. The…

MEFFebruary 20, 2017

Analytics Featured Post Privacy

World Economic Forum: consumer trust and a $10trn opportunity

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic. In the 20th century the global economy was supercharged by the arrival of choice.…

MEFFebruary 9, 2017

Analytics Featured Post Mobile Money

Mobile transactions have moved to the mainstream, and its China that is leading the way

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that The headline statistic, that two…

MEFFebruary 8, 2017

Analytics Featured Post Mobile Money Press Release

Two in five shoppers use their phones to pay in store

Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop. This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about…

Sam HillJanuary 30, 2017

Analytics Featured Post

(Almost) everything you need to know about the app market in 2016

After nearly nine years, the app market shows no sign of slowing down. Here are the very positive headline findings of an exhaustive review of the app market for 2016 by market tracker App Annie. App downloads rose 15 per cent, time spent in apps leapt 25 per cent and…

MEFJanuary 19, 2017

Analytics Featured Post MEF Africa Stats Roundup

15 stats that explore the growth of mobile in Sub-Saharan Africa

The boom in smartphone sales in Africa is slowing, despite the fact that overall mobile handset shipments were up slightly in Q2 2016, with shipments of basic feature phones rising 31.9 per cent year on year to total 29.8 million units. That's according to figures from IDC’s recently published Worldwide…

MEFDecember 6, 2016