10 things Archives

Future Messaging: Top ten reasons you need to attend MEF Connects Rich Communications

MEF’s Joanne Lacey has been busy programming MEF Connects Rich Communications where all sessions have one common goal – to showcase the #futureofmessaging.. With one week to go she shares her top 10 reasons to attend the 3-day digital event starting 29th September. Expect lots of chat about omnichannel strategies.…

MEFSeptember 22, 2020

10 things MEF Data MEF Webinars & Workshops

MEF Data: 10 things you need to know about A2P Business Messaging

MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future. Business Messaging Is For The…

MEFAugust 12, 2020

10 things Carrier Billing Guest blog

10 things you need to know about… Direct Carrier Billing

Diego Conforti, CCO of Digital Virgo, shares 10 tips and facts about the opportunity presented by Direct Carrier Billing. Digital Virgo is unique in the telecom payment ecosystem since the Group is one of the rare players to have a 360° worldwide experience on payment, monetization and marketing; the three…

MEFOctober 31, 2019

10 things

The 10 Disruptive Digital Business Models For Health Insurers

Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

MEFAugust 30, 2018

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10 digital marketing campaign stats you probably didn’t know

Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

MEFJune 14, 2018

10 things Personal Data

Key takeaways from MEF’s guide to digital consent in the personal data economy

Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

MEFSeptember 13, 2017

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12 stats and facts that explore drivers for building consumer trust in mobile content and services

In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

MEFSeptember 6, 2017

10 things Africa Mobile First Markets

13 essential stats that frame the mobile market in Sub-Saharan Africa

As a mobile first region, the growth in Africa is relentless. Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping…

MEFJuly 5, 2017

10 things Personal Data Stats Roundup

16 statistics that explore the issue of consumer trust in mobile

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile. Supported by Mozilla and bics, MEF's recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market…

MEFMarch 13, 2017

10 things Guest blog

Six tips to engage end-users with trusted mobile marketing in Nigeria

MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns. Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile…

MEFNovember 14, 2016

Future Messaging: Top ten reasons you need to attend MEF Connects Rich Communications

MEF Data: 10 things you need to know about A2P Business Messaging

10 things you need to know about… Direct Carrier Billing

The 10 Disruptive Digital Business Models For Health Insurers

10 digital marketing campaign stats you probably didn’t know

13 essential stats that frame the mobile market in Sub-Saharan Africa

Six tips to engage end-users with trusted mobile marketing in Nigeria

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