In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.
This week, Nir Weissman, Business Development Director introduces MediaXO.
What does MediaXO do?
MediaXO specialises in the development of cutting-edge digital products with a strong focus on mobile value-added services (VAS). We are a content provider and a digital agency working as a network along with an internal media buying department. Our goal is to cover the full cycle from the content development to billing connections and traffic acquisition for the products monetisation.
When did you launch and what growth have you seen?
The company was launched in 2020 by the industry professionals with vast experience in the digital space and mVAS specifically. After starting initially as an affiliate network, MediaXO grew into being a content provider, direct advertiser and traffic supplier, without giving up the network part too.
What are your main goals?
To develop innovative products and solutions that will have an impact on the digital ecosystem, and to establish and maintain strong billing connections while leveraging advanced traffic acquisition strategies to maximize product profitability and market reach.
Where do you see your company in three years’ time?
In three years, I see MediaXO as a self-sufficient infrastructure, extending presence to multiple international markets and forming strategic partnerships with various billing channels. By this time MediaXO should build a diversified portfolio of digital products and fully cover promotional needs by using the most efficient traffic acquisition strategies.
What aspect of mobile is most exciting to you right now?
Massive reach and monetisation power, offering immense opportunities to engage users wherever they are; and huge innovation potential – technology continues to evolve rapidly through augmented reality, AI, 5G, and more.
What’s the most critical issue that will hit mobile within the next 12 months?
Probably content fatigue, also data privacy and regulatory changes, and fraud. And from the monetisation side, increased competition – however this can also be considered an advantage as competition is vital for any industry to grow and develop.
Apart from your own, which mobile companies are the ones to watch in the year ahead?
There are many companies working side by side and bringing in new products and new solutions to the mobile market every day. We are partnered with so many innovative and sustainable businesses, I could not pick a favourite. And there’s so much space to everybody to contribute.
