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MEF BUSINESS NEWS 14 APR 2025 Donald Trump has confirmed that tariffs on phones, computers, and other electronics are still on the table, despite a temporary exemption announced late Friday. The pause affects nearly $390 billion in imports, including over $100 billion from China. The administration says these products will be moved to a new category, facing sector-specific tariffs—likely lower than the rate on China, but still significant. Trump emphasized the move is part of a broader strategy to target semiconductors and the electronics supply chain. Officials say further details will be released in the coming weeks. ————————————————- Global markets bounced back after Trump paused tariffs on consumer electronics. Shares are expected to rise in U.S. and Europe, futures contracts indicated at the beginning of the trading day, with Asian stocks also advancing. Concerns persist, though: the US dollar weakened, gold hit a record. Treasury yields slipped. Analysts say the pause could signal room for compromise, but uncertainty is high. ————————————————— Chinese President Xi Jinping has warned that protectionism “will lead nowhere,” as he begins his first foreign tour of the year — visiting Vietnam, Malaysia and Cambodia. The trip comes just days after Donald Trump imposed tariffs of up to 145% on Chinese goods and levies on other Southeast Asian exporters. Xi, writing in Vietnamese media, called for defending global trade norms and closer ties with developing economies. His message: China, not the US, is the reliable partner in an uncertain trade landscape. ————————————————— Euro-area inflation is now expected to cool further over the next two years, according to a Bloomberg survey. Economists see inflation averaging 1.9% in 2026 and 2% in 2027 — both slightly lower than earlier forecasts, partly due to weaker growth from higher US tariffs. Analysts also expect the European Central Bank to cut rates this week, and again in June. ECB officials have signaled openness to easing, citing trade uncertainty and falling energy costs. The euro recently hit a three-year high, further easing import prices and supporting a lower inflation outlook. ————————————————— Meanwhile, Donald Trump’s tariff war is rattling the global luxury market, dashing hopes for a US-led recovery this year, according to a Financial Times survey. Analysts now expect luxury revenues to shrink by 2% in 2025 — a sharp downgrade from earlier growth forecasts. The clash between the US and China has shaken consumer confidence. Even iconic brands like LVMH and Gucci are feeling the squeeze. Barclays expects Gucci’s sales to plunge 25% this quarter, while Hermès remains a rare bright spot. Analysts warn the real damage may be psychological — with jittery shoppers, stock market losses, and deep uncertainty poisoning the mood for high-end spending. —— —— MEF MOBILE NEWS 14 APR 2025 Apple has avoided a major supply chain crisis—at least for now. President Trump’s steep tariff on Chinese goods will not apply to iPhones, iPads, Macs, and other Apple devices after a late Friday exemption. A separate, lower “sectoral tariff” on electronics may still follow, but details are unclear. The move spares Apple from cost spikes and pricing pressure just months ahead of its next iPhone launch. Nearly 75% of Apple’s revenue comes from products largely made in China. While the reprieve is temporary, for Apple and much of the tech sector, it’s a critical win. Apple’s supply chain—built over decades in China—is massive, and nearly impossible to move overnight. Even if he company is shifting some assembly to India and Vietnam. ———————————————— Apple now makes one in five iPhones in India, assembling $22 billion worth of devices in the past year—a nearly 60% jump. This underscores India’s growing role in the global mobile ecosystem. With high-end models like the iPhone Pro now made locally and $17.4 billion worth exported, Apple is prioritizing India-assembled phones for U.S. markets. This shift not only reflects geopolitical pressures, but also deepens Apple’s footprint in one of the world’s fastest-growing mobile markets, where it now holds an 8% share. ———————————————— Sony has raised PlayStation 5 prices in Europe and the UK by 25%, pushing the base model to €500 and £430 respectively, with similar hikes expected in the U.S. soon. Citing inflation and economic uncertainty, Sony’s move follows new U.S. tariffs that could force broader price increases across consumer electronics. While the PS5 isn’t mobile, its ecosystem—spanning cross-platform gaming, remote play, and app integration—intersects deeply with mobile devices. As hardware gets pricier, users may lean more on mobile-based services and streaming to stay in the game, signaling a shift in how gaming blends with the mobile tech landscape. ———————————————— Spanish telecom giant Telefónica is exiting Peru, selling its embattled mobile and broadband unit to Argentina’s Integra Tec for just over $1 million. Once Peru’s dominant telecom player, Telefónica del Perú filed for bankruptcy in February, crippled by tax battles and regulatory pressures. Integra Tec will take on over €1.2 billion in debt and fully acquire the business—including minority shares. The sale marks a sharp turn for a company Telefónica bought in 1994 for $2 billion, signaling how shifting regulatory landscapes can destabilize even major players in Latin America’s mobile ecosystem. ———————————————- In the rapidly evolving world of AI, start-ups building applications on large language models are generating millions in revenue and attracting massive investment, according to an analysis by the Financial Times. Companies like Cursor, Perplexity, and Synthesia are tapping into the power of generative AI to create tools that help businesses and consumers increase productivity. These apps are particularly impactful in industries like software development, with tools like AI-driven coding assistants revolutionizing workflows. As AI continues to be integrated into mobile services and apps, the mobile ecosystem is poised for a transformative shift. With skyrocketing valuations and funding, these AI application start-ups could be the next wave of innovation driving mobile software and services forward, making complex tasks faster and more efficient. —— —— MEF TECH NEWS 14 APR 2025 In a key update for the chip supply chain, China’s new retaliatory tariffs won’t hit US-designed semiconductors—if they’re manufactured in Taiwan, Reuters reported. That’s a relief for giants like Qualcomm and AMD, whose chips—essential to smartphones—are fabricated by TSMC. But firms with US-based fabs, like Intel and Texas Instruments, could face tariffs over 80%. China’s state-backed chip association clarified that tariff rates depend on where the silicon is fabricated, not designed—raising the stakes for where chipmakers locate production in an increasingly fragmented tech ecosystem. —————————————- As AI infrastructure strains the global power grid, former Google CEO Eric Schmidt says Canada’s clean hydro power could be a secret weapon — especially for data centers driving mobile AI experiences. Speaking at TED in Vancouver, Schmidt warned the U.S. will need 90 extra gigawatts to keep up with AI demand, powering everything from smart assistants to edge devices. But with Trump-era trade tensions rising, cross-border tech cooperation is uncertain. Schmidt also sounded the alarm on a darker front — suggesting the AI arms race could spiral into cyber sabotage targeting data centers behind the very apps in our pockets. ———————————- Netflix is testing an AI-powered search engine on iOS, giving mobile users a smarter way to find shows by mood or vibe — not just title or genre. Powered by OpenAI, the tool rolls out first in Australia and New Zealand, with U.S. iPhone users next in line. It’s part of a broader push to rewire mobile entertainment discovery using conversational AI, deepening Netflix’s mobile integration just as users rely more on phones for streaming on the go. The company says AI won’t replace creators — but it may soon be your favorite streaming assistant in your pocket.
MEF BUSINESS NEWS 14 APR 2025 Donald Trump has confirmed that tariffs on phones, computers, and other electronics are still on the table, despite a temporary exemption announced late Friday. The pause affects nearly $390 billion in imports, including over $100 billion from China. The administration says these products will be moved to a new category, facing sector-specific tariffs—likely lower than the rate on China, but still significant. Trump emphasized the move is part of a broader strategy to target semiconductors and the electronics supply chain. Officials say further details will be released in the coming weeks. ————————————————- Global markets bounced back after Trump paused tariffs on consumer electronics. Shares are expected to rise in U.S. and Europe, futures contracts indicated at the beginning of the trading day, with Asian stocks also advancing. Concerns persist, though: the US dollar weakened, gold hit a record. Treasury yields slipped. Analysts say the pause could signal room for compromise, but uncertainty is high. ————————————————— Chinese President Xi Jinping has warned that protectionism “will lead nowhere,” as he begins his first foreign tour of the year — visiting Vietnam, Malaysia and Cambodia. The trip comes just days after Donald Trump imposed tariffs of up to 145% on Chinese goods and levies on other Southeast Asian exporters. Xi, writing in Vietnamese media, called for defending global trade norms and closer ties with developing economies. His message: China, not the US, is the reliable partner in an uncertain trade landscape. ————————————————— Euro-area inflation is now expected to cool further over the next two years, according to a Bloomberg survey. Economists see inflation averaging 1.9% in 2026 and 2% in 2027 — both slightly lower than earlier forecasts, partly due to weaker growth from higher US tariffs. Analysts also expect the European Central Bank to cut rates this week, and again in June. ECB officials have signaled openness to easing, citing trade uncertainty and falling energy costs. The euro recently hit a three-year high, further easing import prices and supporting a lower inflation outlook. ————————————————— Meanwhile, Donald Trump’s tariff war is rattling the global luxury market, dashing hopes for a US-led recovery this year, according to a Financial Times survey. Analysts now expect luxury revenues to shrink by 2% in 2025 — a sharp downgrade from earlier growth forecasts. The clash between the US and China has shaken consumer confidence. Even iconic brands like LVMH and Gucci are feeling the squeeze. Barclays expects Gucci’s sales to plunge 25% this quarter, while Hermès remains a rare bright spot. Analysts warn the real damage may be psychological — with jittery shoppers, stock market losses, and deep uncertainty poisoning the mood for high-end spending. —— —— MEF MOBILE NEWS 14 APR 2025 Apple has avoided a major supply chain crisis—at least for now. President Trump’s steep tariff on Chinese goods will not apply to iPhones, iPads, Macs, and other Apple devices after a late Friday exemption. A separate, lower “sectoral tariff” on electronics may still follow, but details are unclear. The move spares Apple from cost spikes and pricing pressure just months ahead of its next iPhone launch. Nearly 75% of Apple’s revenue comes from products largely made in China. While the reprieve is temporary, for Apple and much of the tech sector, it’s a critical win. Apple’s supply chain—built over decades in China—is massive, and nearly impossible to move overnight. Even if he company is shifting some assembly to India and Vietnam. ———————————————— Apple now makes one in five iPhones in India, assembling $22 billion worth of devices in the past year—a nearly 60% jump. This underscores India’s growing role in the global mobile ecosystem. With high-end models like the iPhone Pro now made locally and $17.4 billion worth exported, Apple is prioritizing India-assembled phones for U.S. markets. This shift not only reflects geopolitical pressures, but also deepens Apple’s footprint in one of the world’s fastest-growing mobile markets, where it now holds an 8% share. ———————————————— Sony has raised PlayStation 5 prices in Europe and the UK by 25%, pushing the base model to €500 and £430 respectively, with similar hikes expected in the U.S. soon. Citing inflation and economic uncertainty, Sony’s move follows new U.S. tariffs that could force broader price increases across consumer electronics. While the PS5 isn’t mobile, its ecosystem—spanning cross-platform gaming, remote play, and app integration—intersects deeply with mobile devices. As hardware gets pricier, users may lean more on mobile-based services and streaming to stay in the game, signaling a shift in how gaming blends with the mobile tech landscape. ———————————————— Spanish telecom giant Telefónica is exiting Peru, selling its embattled mobile and broadband unit to Argentina’s Integra Tec for just over $1 million. Once Peru’s dominant telecom player, Telefónica del Perú filed for bankruptcy in February, crippled by tax battles and regulatory pressures. Integra Tec will take on over €1.2 billion in debt and fully acquire the business—including minority shares. The sale marks a sharp turn for a company Telefónica bought in 1994 for $2 billion, signaling how shifting regulatory landscapes can destabilize even major players in Latin America’s mobile ecosystem. ———————————————- In the rapidly evolving world of AI, start-ups building applications on large language models are generating millions in revenue and attracting massive investment, according to an analysis by the Financial Times. Companies like Cursor, Perplexity, and Synthesia are tapping into the power of generative AI to create tools that help businesses and consumers increase productivity. These apps are particularly impactful in industries like software development, with tools like AI-driven coding assistants revolutionizing workflows. As AI continues to be integrated into mobile services and apps, the mobile ecosystem is poised for a transformative shift. With skyrocketing valuations and funding, these AI application start-ups could be the next wave of innovation driving mobile software and services forward, making complex tasks faster and more efficient. —— —— MEF TECH NEWS 14 APR 2025 In a key update for the chip supply chain, China’s new retaliatory tariffs won’t hit US-designed semiconductors—if they’re manufactured in Taiwan, Reuters reported. That’s a relief for giants like Qualcomm and AMD, whose chips—essential to smartphones—are fabricated by TSMC. But firms with US-based fabs, like Intel and Texas Instruments, could face tariffs over 80%. China’s state-backed chip association clarified that tariff rates depend on where the silicon is fabricated, not designed—raising the stakes for where chipmakers locate production in an increasingly fragmented tech ecosystem. —————————————- As AI infrastructure strains the global power grid, former Google CEO Eric Schmidt says Canada’s clean hydro power could be a secret weapon — especially for data centers driving mobile AI experiences. Speaking at TED in Vancouver, Schmidt warned the U.S. will need 90 extra gigawatts to keep up with AI demand, powering everything from smart assistants to edge devices. But with Trump-era trade tensions rising, cross-border tech cooperation is uncertain. Schmidt also sounded the alarm on a darker front — suggesting the AI arms race could spiral into cyber sabotage targeting data centers behind the very apps in our pockets. ———————————- Netflix is testing an AI-powered search engine on iOS, giving mobile users a smarter way to find shows by mood or vibe — not just title or genre. Powered by OpenAI, the tool rolls out first in Australia and New Zealand, with U.S. iPhone users next in line. It’s part of a broader push to rewire mobile entertainment discovery using conversational AI, deepening Netflix’s mobile integration just as users rely more on phones for streaming on the go. The company says AI won’t replace creators — but it may soon be your favorite streaming assistant in your pocket.

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MEF Leadership Forum Americas 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
The MEF Leadership Forum Americas wrapped up an inspiring and insightful day in the heart of South Beach, Miami, bringing together an influential group of industry leaders, innovators, and regulators to explore the trends and technologies shaping the future of the mobile ecosystem. The event concluded with the MEF Meet-Up…

Webinar: How New Fraud Prevention Registry Addresses a Costly Industry Blind-Spot

| Anti-fraud, MEF Webinars & Workshops | No Comments
In this webinar MEF’s Matt Ekram is joined by Catalin Badea, netnumber VP of Product Management and Ian Matthews, President and CEO at WMC Global, who take an in-depth look at the Fraud Prevention Registry (FPR), a new solution helping the telecom ecosystem fight costly fraud. The Fraud Prevention Registry…

MEFFYS 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
The MEFFYS is where the industry has the opportunity to recognise, celebrate and showcase those individuals and companies that have made a significant difference in 2024. And this year was extra special, as the MEFFYS celebrated its 20th birthday! With three new award categories, a glitzy Great Gatsby themed award…

Regional Spotlight: SE Asia, Malaysia A2P SMS Regulatory Case Study

| MEF Webinars & Workshops, Mobile Evolution | No Comments
In the webinar "Regional Spotlight Southeast Asia – Malaysia A2P SMS Regulatory Case Study"  a panel of experts discuss the evolving A2P SMS regulatory framework in Malaysia and its wider impact on the mobile ecosystem across Southeast Asia. The discussion covers key regulatory challenges, the importance of industry collaboration, best…

Perspectives in Mobile: AI Meta-Surfaces to transform sensing in mobile

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast – in this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how their breakthrough technology could reshape the industry. Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s…

Perspectives in Mobile – The Battle for Connectivity: Satellite, Cellular to Converge

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. Satellite and cellular networks are shifting from competition to convergence, promising lower costs and seamless connectivity in the next 2–3 years.In this episode of MEF podcast Perspectives, mobile satellite service specialist Iridium CEO Matt Desch ...

Perspectives in Mobile: GenAI Continues to Revolutionise Interactive Advertising

| Enterprise Communications, Interviews, Podcasts | No Comments
Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail.

Perspectives in Mobile: Trend Micro’s Udo Schneider on Cybertron, the first proactive security AI

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspectives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses.

Sports Content Monetisation: Slam Dunk or Dummy?

| Event Roundup, MEFTV | No Comments
As the demand for sports content surges, Direct Carrier Billing (DCB) is emerging as a powerful tool for monetizing sports licensing and content products via mobile subscription services. In this panel from the MEF Global Forum in Barcelona, moderated by Anzelle Robertson, Program Director at MEF, industry experts explore the…

Perspectives in Mobile: AI Meta-Surfaces to transform sensing in mobile

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast – in this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how their breakthrough technology could reshape the industry. Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s…

United Against Fraud: A Collaborative Approach for Industry and Regulators

| Event Roundup, MEFTV | No Comments
This panel from MEF’s recent Future of Mobile in Barcelona explores these challenges and emphasizes the need for greater collaboration, including how industry can take a more leading role. The discussion focusses on building a unified approach to combat mobile fraud, ensuring a secure and trusted mobile ecosystem. MEF’s Nicholas…

The Billion-Dollar SMS Dilemma: Turning Regulatory Costs into Telecom’s Next Big Opportunity

| Event Roundup, MEFTV | No Comments
In this keynote from MEF's recent Future of Mobile in Barcelona, Co-Founder & CEO of Volt Martin Langelo Lien joins MEF's Dario Betti to explore how identifying and solving customers’ biggest SMS pain points can become a strategic advantage - allowing companies to to turn compliance headaches into competitive wins.

MEF Global Forum 2025 – Member Resources

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

MEF Global Forum 2025

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

How CPaaS Is Transforming Customer Engagement in 2025

| Personal Data, Regulation | No Comments
Filippo Percario, Director of Global Partnerships at Mitto shares an overview of how CPaaS is changing the way businesses engage with their customers in 2025 and how it may continue to evolve. Customer communication preferences have significantly evolved over the last decade. Gone are the days of only using the…

Need-to-know: 10 takeaways on PIX instant payments in Brazil

| Industry Views, MEF Global, MEF LatAm, Mobile Payments | No Comments
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

| Enterprise Communications, Industry Views, Personal Data | No Comments
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

New whitepaper: Combatting Fraud in Mobile Content

| DCB growth, Industry Views, Mobile Content | No Comments
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Pan-African Payment and Settlement System (PAPSS), the revolution of cross-border payments in Africa

| Internet of Things, Mobile Payments | No Comments
COO of Digital Virgo, Eric Tiberghien, shares insights into the Pan-African Payment and Settlement System (PAPSS) and how it is revolutionising intra-African mobile payments. The Pan-African Payment and Settlement System (PAPSS) is revolutionizing intra-African trade by eliminating reliance on foreign currencies and reducing transaction costs.

Five Key Payment Trends to Watch in 2025

| Internet of Things, Mobile Payments | No Comments
Işık Uman, CEO of META region payment specialsts tpay Mobile, shares five key trends he expects to see in the global payments space in 2025. The mood in the payments industry looks more optimistic compared to previous years, reflecting a cautious recovery for the sector as the adoption of digital…

The Internet of Things Wholesale Revolution: From Chaos to Cooperation

| Internet of Things, Wholesale | No Comments
MEF Programme Lead for Connectivity & Wholesale Isabelle Paradis discusses the key challenges facing the wholesale IoT sector and explores meaningful solutions for unlocking its full potential. The Internet of Things Wholesale market is at an inflection point. While the potential for growth is undeniable, the lack of clarity in…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

5 minutes with… Gamma

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Business Director Mike Mills introduces unified communication specialists Gamma. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no…

5 minutes with… TeleSystems

| 5 minutes with, Enterprise Communications, Interviews | No Comments
about their business, their aspirations for the future and the wider mobile industry. This week, Chief Business Development Officer Ivan Mihaljevic introduces Telesytstems. TeleSystems is a Communications Platform as a Service (CPaaS) provider, offering a proprietary end-to-end solution for business messaging. Our OMNI-channel platform enables companies to seamlessly communicate with…

5 minutes with… MediaXO

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Nir Weissman, Business Development Director introduces MediaXO.MediaXO specialises in the development of cutting-edge digital products with a strong focus on mobile value-added services (VAS). We are…

5 minutes with… Unibeam

| 5 minutes with, Digital Identity, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CMO Dana Poleg introduces authentication specialists Unibeam. At Unibeam, we’re redefining user authentication for service providers and enterprises by seamlessly authenticating customers through SIM/eSIM and mobile…

MEF Leadership Forum Americas 2025 – Aduna and Connecting Networks

| Enterprise Communications, Guest blog | No Comments
Kicking off the show Aduna CEO Anthony Bartolo delivered a visionary keynote that positioned the newly formed venture as “the connector of networks” poised to transform the telecommunications industry. Bartolo outlined how Aduna will simplify the complex ecosystem of network APIs by creating a unified global platform that enables seamless…

Will 2025 be the year of RCS?

| Enterprise Communications, Guest blog | No Comments
Dave Boddington, Group Product Manager at Infobip shares an overview of their session at MEF CONNECTS Omnichannel where he was joined by Upland Software’s Rew Golding to discuss where we are as an industry with RCS and whether 2025 will be the year it becomes the new standard. Some of…

The Role and Challenges of Business Messaging in Africa

| Africa, Connectivity, Guest blog | No Comments
In this guest post, Chairman and Founder of Activatel Philippe Reinbold discusses the challenges facing enterprises bringing business messaging to Africa and the journey towards an inclusive digital economy across the continent. With 54 countries and a rapidly increasing population, Africa really is fertile ground for digital communication expansion –…

Domain Domination: The Evolution and Power of Digital Identities

| Connectivity, Guest blog | No Comments
In this guest post Andrey Insarov, CEO of it.com, shares his take on the importance of choosing the right domain name, and how it can impact your business. The concept of domain names emerged in the early days of the internet as a human-friendly alternative to the complex numerical IP…
MEF Member News round-up

MEF Member News Round-up, wc April 14th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…BICS, a global communications enabler under Proximus Global, has made significant progress in advancing 5G standalone (SA) international roaming by successfully onboarding two new operators
Sam Hill
April 14, 2025
Anti-fraud

RBI’s New Regulations to Combat Voice and SMS Financial Fraud

MEF Advisor and Programme Lead Matt Ekram discusses the Reserve Bank of India’s new regulations combatting voice call and SMS fraud, and assesses the potential impact on service providers, financial institutions, and consumers. In a significant move to combat the rising tide of digital financial frauds in India, the Reserve…
Sam Hill
April 14, 2025
News Roundup

Global Mobile News Digest, April 11th

We take a weekly look at mobile and tech stories from around the world. By Monday, we could know TikTok’s destiny: Donald Trump suggested he could reduce tariffs on Chinese goods if Beijing allows ByteDance, the app’s parent company, to sell it to U.S. entities to avoid a ban. A…
Sam Hill
April 11, 2025
Event RoundupMEFTV

Sports Content Monetisation: Slam Dunk or Dummy?

As the demand for sports content surges, Direct Carrier Billing (DCB) is emerging as a powerful tool for monetizing sports licensing and content products via mobile subscription services. In this panel from the MEF Global Forum in Barcelona, moderated by Anzelle Robertson, Program Director at MEF, industry experts explore the…
Sam Hill
April 10, 2025
MEF Member News round-up

MEF Member News Round-up, wc April 7th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…LANCK Telecom has upgraded its Voice and SMS Fraud Management System (FMS) to better combat increasingly sophisticated telecom fraud. Already leveraging AI, validation, and real-time analytics for high-accuracy detection
Sam Hill
April 7, 2025
MEF