Overview

Trust in Enterprise Messaging (‘TEM’) is a self-regulation service and set of tools to build trust in enterprise messaging. Its goals are to accelerate market clean-up and educate enterprise messaging solution buyers about the threats of fraudulent practices and poor procurement processes. Services include:

• A2P SMS Code of Conduct
• TEM Badge

Developed by the participants of MEF’s Future of Messaging Programme that include MNOs, messaging companies and carrier service providers, the global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.

Any stakeholder in the enterprise messaging ecosystem can sign up to join TEM and advocate industry best practice as a Code Signatory and TEM Badge Holder.

An independent Compliance Committee will oversee the Code and include representatives from trade associations, independent lawyers and local regulators.