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Overview

MEF’s Trust in Enterprise Messaging (‘TEM’) is a self-regulation service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

Services include:

  • Business SMS Code of Conduct
  • Fraud Framework
  • TEM Badge

Developed by the participants of MEF’s Future of Messaging Programme the Code aims to tackle the fraud types identified, defined and mapped in MEF’s Fraud Framework.  It sets out best practice for all actors operating within the business SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.

The Code is reviewed on an annual basis by the Programme’s Fraud Management Working Group. V2 was launched in December 2020. The Code is available in English and Spanish.

It is overseen by an independent Compliance Committee which includes representatives from other trade associations and independent advisors.  Further details on the Committee and Complaint procedure can be found here.

TEM is open to all MEF members who advocate industry best practice to tackle fraud in business SMS. Please see current Code signatories below.

Business SMS Code of Conduct Signatories

Aldeamo

AB Handshake

Activatel

Adeo Telecom

Apprentice Valley

BICS

BT

BTS – Business Telecommunications Services

BulkSMS.com

Cellusys

DotGo

Evina

FireText

GMS

Globe Teleservices (GTS)

Go4Mobility

HAUD

Infobip

Intis Telecom

it.com

iTouch

Kaleyra

LANCK Telecom

Message Networks

Messente

MMDSmart

MMG (Mobile Marketing Group)

Movitext

Púca

Quick SMS

Rdcom

RealNetworks

Route Mobile

Sinch

Telefónica Global Solutions

Telemach Hrvatska

Vox Global Technologies

Webex CPaaS Solutions

XConnect

MEF