The Trust in Enterprise Messaging (‘TEM’) is a self-regulation service designed to to accelerate market clean-up and educate enterprise messaging solution buyers about the threats of fraudulent practices and poor procurement processes. Services include:
- A2P SMS Code of Conduct
- TEM Badge
Developed by the participants of MEF’s Future of Messaging Programme that include enterprises MNOs, messaging companies and solution providers, the Code aims to tackle the 13 fraud types that the working group identified, defined and mapped in its Fraud Framework to understand impacts from financial, technical, legal and trust perspectives.
The global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.
Any stakeholder in the enterprise messaging ecosystem can sign up to join TEM and advocate industry best practice as a Code Signatory and TEM Badge Holder. An independent Compliance Committee oversees the Code and includes representatives from trade associations, independent lawyers and local regulators.
Programme participants can also join or set-up other sub-groups to help tackle fraud in local markets or sectors. For example, in the UK, Future of Messaging participants have set-up a sub-group to tackle SMiShing and spoofing in collaboration with the UK MNOs, banks and government agencies and are currently running a Proof of Concept for an industry SMS SenderID Protection Registry