Overview

The Trust in Enterprise Messaging (‘TEM’) is a self-regulation service designed to accelerate market clean-up and educate enterprise messaging solution buyers about the threats of fraudulent practices and poor procurement processes. Services include:

  • A2P SMS Code of Conduct
  • TEM Badge

Developed by the participants of MEF’s Future of Messaging Programme that include enterprises MNOs, messaging companies and solution providers, the Code aims to tackle the 13 fraud types that the working group identified, defined and mapped in its Fraud Framework to understand impacts from financial, technical, legal and trust perspectives.

The global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.

The Code is available in English and Spanish. Any stakeholder in the enterprise messaging ecosystem can sign up to join TEM and advocate industry best practice as a Code Signatory and TEM Badge Holder. An independent Compliance Committee oversees the Code and includes representatives from trade associations, independent lawyers and local regulators.

MEF’s Future of Programme has a number of working groups that are underpinned by the Code which is reviewed on a regular basis. See current signatories below.

A2P SMS Code of Conduct Signatories

Apprentice Valley

BulkSMS.com

DIMOCO Messaging

Gemalto

Global Message Services

IMImobile

Infinite Convergence Solutions

iTouch

Kaleyra

Message Networks

mGage

MMDSmart

Modica Group

Movitext

OpenMarket

Quiubas Mobile

Rdcom

RealNetworks

Sinch

SMSFactor

TWW

XConnect