The Trust in Enterprise Messaging (‘TEM’) is a self-regulation service launched in 2018 with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes. Services include:
- A2P SMS Code of Conduct
- TEM Badge
Developed by the participants of MEF’s Future of Messaging Programme that include enterprises, MNOs, messaging companies and solution providers, the Code aims to tackle the fraud types that the working group has identified, defined and mapped in its Fraud Framework to understand impacts from financial, technical, legal and trust perspectives.
The global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.
The Code is available in English and Spanish. Any stakeholder in the business messaging ecosystem can sign up to join TEM and advocate industry best practice as a Code Signatory and TEM Badge Holder. See current signatories below
The Code is reviewed on an annual basis by the Future of Messaging Programme’s Fraud Management Working Group.
It is overseen by an independent Compliance Committee which can includes representatives from other trade associations, independent lawyers and local regulators. Further details on the Committee and Complaint procedure can be found here.