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Overview

MEF’s Trust in Enterprise Messaging (‘TEM’) is a self-regulation service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

Services include:

  • Business SMS Code of Conduct
  • Fraud Framework
  • TEM Badge

Developed by the participants of MEF’s Future of Messaging Programme the Code aims to tackle the fraud types identified, defined and mapped in MEF’s Fraud Framework.  It sets out best practice for all actors operating within the business SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.

V2.5 of MEF’s Business SMS Code of Conduct was launched April 2025. The Code is part of MEF’s self-regulatory Trust in Enterprise Messaging service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

It is overseen by an independent Compliance Committee which includes representatives from other trade associations and independent advisors.  Further details on the Committee and Complaint procedure can be found here.

TEM is open to all MEF members who advocate industry best practice to tackle fraud in business SMS. Please see current Code signatories below.

Business SMS Code of Conduct Signatories

Aldeamo

Aldeamo

AB Handshake

AB Handshake

Activatel

Activatel

Adeo Telecom

Adeo Telecom

Apprentice Valley

Apprentice Valley

BICS

BICS

BTS – Business Telecommunications Services

BTS – Business Telecommunications Services

BulkSMS.com

BulkSMS.com

DotGo

DotGo

Evina

Evina

FireText

FireText

GMS

GMS

Globe Teleservices (GTS)

Globe Teleservices (GTS)

Go4Mobility

Go4Mobility

HAUD

HAUD

Infobip

Infobip

Intis Telecom

Intis Telecom

it.com

it.com

iTouch

iTouch

Kaleyra

Kaleyra

LANCK Telecom

LANCK Telecom

Message Networks

Message Networks

Messente

Messente

MMDSmart

MMDSmart

MMG (Mobile Marketing Group)

MMG (Mobile Marketing Group)

Movitext

Movitext

Púca

Púca

Quick SMS

Quick SMS

Rdcom

Rdcom

Route Mobile

Route Mobile

Sinch

Sinch

Telefónica Global Solutions

Telefónica Global Solutions

Telemach Hrvatska

Telemach Hrvatska

TeleSystems

TeleSystems

Vox Global Technologies

Vox Global Technologies

Webex CPaaS Solutions

Webex CPaaS Solutions

XConnect

XConnect

MEF