Overview
MEF’s Trust in Enterprise Messaging (‘TEM’) is a self-regulation service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.
Services include:
- Business SMS Code of Conduct
- Fraud Framework
- TEM Badge
Developed by the participants of MEF’s Future of Messaging Programme the Code aims to tackle the fraud types identified, defined and mapped in MEF’s Fraud Framework. It sets out best practice for all actors operating within the business SMS sector and is based on 10 principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.
V2.5 of MEF’s Business SMS Code of Conduct was launched April 2025. The Code is part of MEF’s self-regulatory Trust in Enterprise Messaging service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.
It is overseen by an independent Compliance Committee which includes representatives from other trade associations and independent advisors. Further details on the Committee and Complaint procedure can be found here.
TEM is open to all MEF members who advocate industry best practice to tackle fraud in business SMS. Please see current Code signatories below.
