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In October 2018, MEF’s Future of Messaging Programme carried out a survey of more than 50 MNOs worldwide with research specialists Rocco Research. 

The A2P Monetisation Study in association with TATA Communications takes a snapshot of the enterprise messaging market, identifying the key drivers and barriers to growth. It reveals how MNOs view the market today and tomorrow – including an outlook for RCS.

The top 3 A2P monetisation issues are all fraud-related. MNOs regard SIM farms, grey routes and spam as the biggest threats to monetisation – costing an estimated $1.5 billion per annum.


About Tata Communications

Tata Communications Ltd along with its subsidiaries is a leading global provider of A New World of Communications™. It leverages its advanced solutions capabilities and domain expertise to deliver managed solutions to multi-national enterprises and communications service providers. The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to more than 240 countries across 400 PoPs, as well as nearly 1 million square feet of data centre and colocation space worldwide.

Tata Communications’ reach in emerging markets includes leadership in Indian enterprise data services and in global international voice communications. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

The report analyses 10 key findings and features interviews with study partners and industry experts TATA and Anam to take a deep dive into the following topics: 

  • The key issues MNOs face in the area of A2P fraud

  • What methods are used to prevent fraud and drive monetisation

  • How MNOs view the potential of RCS

  • What form of regulation offers the best defence against malpractice

“Messaging’s trustworthiness is exactly why the criminals are interested in it. But the future of the channel is not merely about keeping it clean. There are also many new opportunities on the horizon..”

People are looking to obtain value and convenience from their digital life, without losing their privacy and security. Moreover, they value working with public and private institutions they can trust.”

MEF A2P Monetisation Study