MEF’s Enterprise Messaging Fraud Framework identifies 13 fraud types and A2P analyst expert, Mobilesquared has conducted a survey of 22 MNOs on behalf of MEF to explore the impact fraud has on the market in order to better understand how MNOs are reacting to these threats to the A2P ecosystem.
The report includes the key data findings as well as analysis by Mobilesquared and comment from MEF’s CEO, Dario Betti.
Grey routes are expected to cost the mobile network operators almost US$ 50 billion between 2018-2023. It is a revenue assurance imperative for operators to fight A2P business messaging sent via unregulated channels for P2P traffic.
Market education is required with 60% of mobile network operators having not yet protected their network from grey-routes and other A2P fraud by investing in fraud prevention solutions such as firewalls.
For those mobile network operators that have made the investment, increased messaging revenue not fraud prevention is the key success measure (70%)
MEF’s Future of Messaging Programme brings together all stakeholders in the enterprise messaging ecosystem.
Founded in 2015, the global and self-funded programme aims to accelerate best practices by advocating self-regulation in order to limit fraudulent behaviours and supports its participants address market challenges through collaboration and leverage new business opportunities.