Latest Articles
The UK’s communications regulator, Ofcom, has launched a pivotal consultation aimed at tackling mobile messaging scams—signalling a new phase in how trust and identity are managed across the mobile ecosystem. This development could redefine compliance expectations for all industry players. MEF Director of Programmes, Nicholas Rossman discusses what this means…
The digital music landscape is evolving rapidly, as streaming platforms reshape how audiences engage and how creators earn. With hybrid revenue models gaining ground and global markets driving the next wave of growth, the balance of power continues to shift. MEF CEO Dario Betti explores how YouTube and Spotify signal…
WhatsApp is piloting new limits on messages sent to users who haven’t replied, signalling a shift in how the platform manages engagement and spam. MEF CEO Dario Betti discusses what these changes could mean for users, brands, and the broader messaging ecosystem. WhatsApp is piloting a monthly cap on how…
Australia is moving closer to implementing its national SMS Sender ID Register – a key step in protecting consumers from scams and restoring trust in text messaging. Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK discusses how, as preparations advance, businesses are urged to act early and…
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Nick Millward