Analytics Archives

3 Key Messaging Technologies Identified by New Juniper Research Tech Horizon

MEF Member Juniper Research has launched a new resource for the Mobile Messaging industry - Tech Horizon for Mobile Messaging 2025 is a free resource that delivers an independent assessment of how a particular group of technologies is evolving. VP of Telecoms Market Research for Juniper Sam Barker shares the…

MEFApril 3, 2025

Analytics Personal Data

Everything you need to know about mobile fraud in one place

MEF has arguably done more than any trade body to combat mobile-based scams. We know a lot about the cost of fraud, the techniques and the defences. Now, we have consolidated our knowledge into a yearbook. MEF Features Editor Tim Green describes why…Here’s a new symptom of life in the…

MEFJuly 5, 2023

Africa Analytics Enterprise Communications Insights Directory Report MEF Global Mobile Advertising Mobile Content Wholesale

The Hidden Segment: The world’s disabled billion

The image the mobile industry projects is one of increasingly sophisticated gadgets and ever more impressive networks to support our personal and business lives. Rarely did the issue of People with Disabilities (PWDs) come into the discussion. Individual disabilities were addressed in a narrow world of charitable organisations and special…

Carol BenitesJune 2, 2021

Analytics Internet of Things MEF Data Mobile Content

Q1 2021 MEF Business Confidence Index: Sentiment is high but winter is coming…

The results from the latest of MEF’s new quarterly check on industry expectations for revenue – the Business Confidence Index (BCI) – reveal just how the mobile ecosystem is performing during the pandemic: key mobile sectors are expecting sustained growth during Q1 2021, even after a strong Q4 2020. However,…

MEFDecember 2, 2020

Analytics Enterprise Communications

Analyse this! Daily briefings at MEF Connects Rich Communications will take a closer look at the state of messaging

This week MEF Connects Rich Communications will stream 20+ live sessions, exploring of the world of business messaging to showcase the different channels and strategies transforming a brand’s customer Engagement. To dig into the detail of what is driving the industry forward, each day the digital event features a guest…

MEFSeptember 28, 2020

Analytics Internet of Things MEF Data Mobile Content

Mobile Business Confidence Index: Sentiment is high in the industry

Dario Betti, MEF CEO, comments on the results of MEF’s new quarterly check on industry expectations for revenue. We last reported the Business Confidence Index during the 2008-2010 economic crisis and had decided to bring it back to monitor the post-pandemic economy across the mobile ecosystem. MEF has collected the…

MEFSeptember 11, 2020

Analytics Personal Data

MEF trust study identifies need for user empowerment over personal data

Data surrender is the price of participation in digital life. Are brands sacrificing long-term trust? 83% of consumers are now taking action to protect personal data on their phone, but despite this, perceptions of data control and data security have worsened.

MEFApril 8, 2020

Analytics

A2P SMS data you can finally use for accurate business modelling

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…

MEFFebruary 21, 2018

Analytics Mobile video

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Tim GreenJuly 26, 2017

Africa Analytics

Game of Phones, Deloitte’s African consumer survey

Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…

MEFJune 20, 2017

3 Key Messaging Technologies Identified by New Juniper Research Tech Horizon

Everything you need to know about mobile fraud in one place

The Hidden Segment: The world’s disabled billion

Q1 2021 MEF Business Confidence Index: Sentiment is high but winter is coming…

Analyse this! Daily briefings at MEF Connects Rich Communications will take a closer look at the state of messaging

Mobile Business Confidence Index: Sentiment is high in the industry

MEF trust study identifies need for user empowerment over personal data

A2P SMS data you can finally use for accurate business modelling

On Device Research insight: the rise and rise of rewarded mobile video ads

Game of Phones, Deloitte’s African consumer survey

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

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