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Tim Green

Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…
Tim Green
January 22, 2020
Mobile Content

Why TikTok is everywhere – including Mad//Fest 2019

ByteDance’s video sharing app is now installed on 1.5 billion phones. Meanwhile its ad sales execs are installed at digital marketing events such as Mad//Fest in London. Tim Green digs into a mobile phenomenon. In the last few weeks, I have attended two London events on behalf of MEF: the…
Tim Green
November 22, 2019

Meet the new enterprise comms giant: Kaleyra

In 2016, Ubiquity and Solutions Infini merged to become one of the world’s largest enterprise communications providers. Now, they have re-branded as Kaleyra. The companies’ CEOs Dario Calogero and Aniketh Jain talked to MEF about their ambitious project. Nine years ago, a Bangalore-based start up Solutions Infini won its first…
Tim Green
February 8, 2018
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