This week MEF Connects Rich Communications will stream 20+ live sessions, exploring of the world of business messaging to showcase the different channels and strategies transforming a brand’s customer Engagement.

To dig into the detail of what is driving the industry forward, each day the digital event features a guest analyst briefing, sharing the key numbers and insights providing  the foundation for better understanding the consumer behaviours and market trends driving the future of messaging. Here is a quick overview of what to expect from each of the day’s briefings.

Day 1 – Mobilesquared – Global Business Messaging Market Forecasts, Nick Lane, Chief Insight Analyst

Nick Lane will share Mobilesquared’s latest forecasts on global business messaging, including numbers for SMS, RCS, WhatsApp, WeChat, Messenger and LINE among others.

Over the past ten years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared’s deep dive research into the messaging market. Their insights will help understand the messaging landscape now and in the future and will help any business develop a solid messaging strategy.

Day 2 – Analysys Mason, Findings from the 2020 Connected Consumer Survey – Giulio Sinibaldi, Senior Analyst

Giulio Sinibaldi is a key contributor to Analysys Mason’s Consumer Research practice. He is the lead analyst for the Future Comms research programme, which focuses on operators’ and OTT service providers’ communications services.

His briefing at MEF Connects Rich Communications will give an exclusive preview on Analysys Mason’s 2020 Connected Consumer Survey and provide consumer mobile communication behaviour from 24 countries, with a focus on OTT apps, P2P communication and A2P communication.

This session will also take a look at COVID-19’s impact on the sector and shine a light on what space is left within the industry and consumers lives for RCS.

Day 3 – Juniper Research, Rich Media Messaging in 2021: Market Outlook & Key Opportunities – Scarlett Woodford, Research Analyst

Author of Juniper Research reports on AI and messaging services, Scarlett Woodford will be sharing a sectorial look at the market trends for rich media messaging, including the role of rich business messaging in omnichannel retail and ticketing post 2021. She will also look ahead at the future of RCS and OTT business messaging, including forecasts for MaaP and CPaaS vendors.