Get key insights from MEF’s P2A Business Messaging report which examines how consumers wordwide are engaging with brands and businesses via person to application messaging. Here we look at the most and least popular use cases for A2P messaging from the survey.

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Payments (pre- Covid-19). The world of mobile payments is showing three different clusters of activity. Developing economies are enjoying faster adoption (China 60%;India 46%; Brazil 38% and South Africa 36%). Most of Europe and…

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Fitness Apps. The promising market for health applications on smartphones has seen little growth (the survey did not include Covid-19 pandemic period). Tracing applications as well as other medical apps will possibly bring back…

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Banking worldwide. Mobile Banking has seen a big jump in penetration of its services (and that was before the impact of the COVID19 pandemic). Users in developing economies are generally the most active. Presumably,…