MEF Data

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Payments (pre- Covid-19). The world of mobile payments is showing three different clusters of activity. Developing economies are enjoying faster adoption (China 60%;India 46%; Brazil 38% and South Africa 36%). Most of Europe and…

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Fitness Apps. The promising market for health applications on smartphones has seen little growth (the survey did not include Covid-19 pandemic period). Tracing applications as well as other medical apps will possibly bring back…

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Banking worldwide. Mobile Banking has seen a big jump in penetration of its services (and that was before the impact of the COVID19 pandemic). Users in developing economies are generally the most active. Presumably,…