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Insights Directory Report

How Text Messaging Bridges the Empathy Gap

By | Featured Post, Insights Directory Report, Messaging, mobile messaging | One Comment

Oisin Lunny, Chief Evangelist at OpenMarket, discusses how enterprises are harnessing ’empathy’ to deliver a uniquely tailored and exceptional customer experience for their users, as explored in depth in their new eBook, the Empathetic Interaction.

Take a moment to think about the last communication you had with a friend, colleague, family member, or business. While many of our minds will wander to the last face-to-face interaction we experienced, that probably isn’t the case.

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Gemalto: How can we meet the IoT expectations of consumers?

By | Featured Post, Insights Directory Report, Internet of Things | No Comments

Didier Benkoel-Adechy of MEF Member Gemalto examines the findings from their new report on consumer’s expectations regarding the Internet of Things, and delves into what people expect to be doing with their smart connected devices in the near and distant future.

Connected devices, such as smartphones and wearables are now undoubtedly the most important and prevalent consumer devices in our lives. These machines interweave with a vast world of other connected objects that work together to improve and connect our lives. They help control and protect our homes, unlock and control our cars, and monitor our health, just to name a few use cases.

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New Ovum CLX report shows strong enterprise appetite for A2P messaging, RCS and chat bots

By | Featured Post, Insights Directory Report

A third of businesses are ready to use Rich Communications Services (RCS) messaging, a quarter are already using chat bots and 23% indicate that their use of two-way (actionable) SMS has increased. That’s according to Ovum’s Enterprise Messaging Survey, developed in partnership with CLX and Symsoft.

The report, which explores the rapidly evolving business-to-consumer communications market, provides a clear indication that brands and businesses are ready to embrace richer, more immersive and interactive messaging formats.
With Apple’s Business Chat set to launch next year, the rise of chat bots and Google’s RCS business messaging standard coming to market, it’s fair to say that the messaging space is heating up.

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80 million calls in three days: the phone scammer lifecycle

By | Featured Post, Guest blog, Insights Directory Report

Robocalls continue to plague consumers, but what does the life of a phone scammer look like? Jonathan Nelson, Product Manager in the Reputation Service Unit at Hiya shares a glimpse of the work undertaken by their state of the art unit dedicated to detecting and monitoring spam numbers.

Phone Reputation Service engines constantly evaluate phone number behaviour to sniff out spammers and scammers. The service runs in real time, observing traffic patterns and collecting reports from users provided directly or via partnerships, as well as from public sources such as the FCC Consumer Complaints database.

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