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Smartphone OS shares in Europe and US: iOS fights back

Strong sales of iPhone SE have helped Apple claw back some ground on Android in the smartphone space, says new market data. But Google's platform remains the dominant force... iOS returned to growth in the US and EU5 in the second quarter of 2016, say new figures from Kantar Worldpanel…
August 10, 2016

The most popular apps and services of 2015 + 2016

Which mobile apps and services did consumers enjoy in 2015? Who will be the winners and losers in 2016? We recently surveyed more than 5000 consumers in 8 countries to find out, and you can now download the results for free. 2016 heralds evolution rather than revolution in the mobile…
Sam Hill
January 27, 2016
10 thingsAnalyticsOpinions

10 facts about the Bangladesh mobile advertising market

Kaymun Amin, CEO and Founder of MEF Member VuMobile takes a deep dive into the Bangladesh market, explaining why it presents such an exciting opportunity for advertisers, and how to maximise a mobile campaign’s effectiveness. 1) Bangladesh’s has a mobile internet base of 50million and 1.5billion impressions per month traffic.
Sam Hill
January 26, 2016

Developing the mobile ecosystem in Africa

There has been amazing growth in mobile internet access over the past few years and Africa is now primed to take advantage of the social and economic opportunities that mobile can bring to people across the continent. While connectivity is on the rise some challenges still remain for development, adoption…
Tim Banks
November 24, 2015
AnalyticsMEF Asia

The great data divide of Southeast Asia

MEF member Uteeni specialise in providing intelligent business directory services in SE Asia in an attempt to use mobile tech to re-define communication and commerce between people. Their work has shown that crucial business-related data is sorely lacking in the region, according to COO, Travis Kellerman. Southeast Asia demonstrates an…
Sam Hill
October 2, 2015