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Meffys

MEFFYS 2015 FINALIST PROFILES: MARKET AWARDS – CONSUMER TRUST

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer Trust, recognising organisations that are paving the way for creating a more trusted environment and experience on mobile for consumers. The winners will be announced on October…
Tim Banks
September 28, 2015
Stats Roundup

MOBILE MARKET STATS ROUND-UP: SEPTEMBER 28

Where is mobile couponing going? How much will the mobile payments market be worth? Mobile advertising in the US - what is shaping the market? You’ll find the answers in this week’s MEF market stats round up... Mobile NAND flash market to grow by a fifth every year for four…
Tim Banks
September 28, 2015
Meffys

Meffys 2015 Finalist Profiles: Market Awards – Consumer First

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer First, which showcases the companies who have successfully created and launched inclusive programmes and initiatives as well as products or services that have a direct positive…
Tim Banks
September 25, 2015
News Roundup

Global Mobile News Round up: September 21 – 25

Apple is left reeling after first major attack on iOS App Store, China nears one billion mobile web users, Mhealth app market sees $400 million growth in five years plus all the week’s global mobile stories… Each week the MEF team curates mobile stories from around the world. Essential news…
Sam Hill
September 25, 2015
Guest blog

Let’s be intimate about the distributed ledger

Can the blockchain change the way we keep track of valuable things? Tim Green has a think... This week I did something unusual with Mrs Green. It was something new for both of us. Something unthinkable just a few years ago. We discussed the blockchain. I was nervous when I…
Tim Green
September 24, 2015
Meffys

MEFFYS 2015 FINALIST PROFILES: INNOVATION IN MOBILE TECHNOLOGY

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Innovation Award for Technology, recognising technical innovation that is advancing and growing the mobile ecosystem by overcoming existing technical barriers or producing new technologies (including wearable technology) to drive…
Tim Banks
September 24, 2015
Tech Focus

The MEF Guide To… Augmented Reality

Every week, The MEF Guide To… gives you an useful primer on new technologies affecting the mobile ecosystem. This week the subject is augmented reality... Like its sister technology virtual reality, augmented reality is a new idea that’s been around for decades. The term was coined as far back as…
Sam Hill
September 23, 2015
Meffys

MEFFYS 2015 FINALIST PROFILES: Innovation in Mobile First Markets

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Innovation Award for Mobile First Markets, recognising successful products, services, initiatives, technologies or business models in countries where mobile is the primary digital access point. The ultimate winners will be…
Tim Banks
September 23, 2015
Guest blog

Attack of the Zombies

Luke Anderson, Director of Technology, Media and Communications at KPMG Australia looks into the worrying rise of the "zombie mobile"; phones infected with botnet apps draining our batteries and data plans to deliver unwanted, and often fraudulent, advertising. What can consumers, and legitimate advertisers, do to combat them? Zombies are infecting our mobile devices,…
Sam Hill
September 22, 2015
Meffys

MEFFYS 2015 FINALIST PROFILES: Innovation in mHealth

In the run up to this year's Meffys we are profiling the finalists in the different categories.  –  Today its the turn of the Innovation Award for mHealth, recognising the products and services that are driving the space forward.  It includes healthcare, treatment, diagnosis solutions as well as lifestyle and health coaching…
Tim Banks
September 22, 2015
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