In the run up to this year’s Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer First, which showcases the companies who have successfully created and launched inclusive programmes and initiatives as well as products or services that have a direct positive impact on consumers and the wider society.

The winners will be announced on October 19th 2015 in at a Gala Dinner taking place in London,  hosted by the legendary musician, beat-boxer and musical mastermind, Beardyman

eKAVACH is India’s first digital parenting app which allows parents to remotely monitor and supervise a child’s online activities in a real-time and dynamic manner to ensure protection against various online risks.  There are two apps – a parent app for parents and a child app for kids.  This two app concept is unique, giving parents the power and freedom of being mobile and at the same time, digitally responsible. 

The app also provides web content filtering for safe browsing and safe search for major browsers – blocking adult content for example, provides realtime alerts to parents for breaches for predefined boundaries, location tracking, Internet time management, app management setting healthy time limits or blocking certain apps completely.  It also helps users to define quality family time for meals or other family activities where all internet and app access can be blocked.

Chiquita’s “Minions Love Bananas” campaign was conceived around a marriage of three ideas. First, medical-grade image recognition technology was used to bridge Chiquita’s physical shopper marketing with in-store mobile engagement. Second, a new mobile-first “Minions Love Bananas” website was created for the upcoming film — functioning seamlessly on both mobile and desktop without an app — featuring a sandbox of interactive experiences to engage the target demographic of moms and their families: arcade games, greeting card makers, interactive recipes, and a fun tournament where users could vote for their favorite Minion. Lastly, a prize engine was created with custom logic to power an instant win sweepstakes where “everybody wins.”

UK mobile marketing agency, Nimbletank has designed and built the price comparison mini cab app, Minicabit, the only app backed by the Dragon’s Den.  Unique features such as multi-destination, user generated tips that are location aware, and luggage selector, all add much needed simplicity, fun and usefulness to the user experience.  And the results since launch have been impressive.  In addition, Apple featured the app at launch, with strong reviews across both Android & iOS Apps and huge uplifts in sales conversion and active users making the business more valuable and in a strong position to grow in a tough market.

Mobile Loan Saver is a fully electronic and paperless loan facility that gives customers a faster and more convenient way to apply for a loan. The Mobile Loan Saver is made up of a three-in-one mobile financial service: lending with insurance and auto-savings build-up features. Loan applicants may apply for a loan and receive immediate credit decision as fast as an SMS. Once approved, the loan proceeds can be credited to the borrower’s payroll account on the next banking day.

The program’s key features include a low interest rate of 10.14% effective interest rate annually; instalment term flexibility from 12 up to 36 months; high loanable amount of up to Php1,000,000 (US$22,200); and with no complicated application forms or documentary requirements to accomplish and submit.  Aside from being fast, convenient, secure, transparent, and accessible the service promotes financial inclusion.

In Turkey, governmental formal procedures are still being handled at government offices in general. Citizens need to visit the offices in person to resolve personal or family issues, often even encountering  difficulties in locating the right answering officer. With Turkcell My Official Transactions app you just enter the T.R. Identity No and all information can be accessed through the application. So you dont need to go to a government office to pay your utility bills, parking fines or other time-consuming endeavours.

The winners will be announced at a Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.