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meffys logoIn the run up to this year’s Meffys we are profiling the finalists in the different categories.  Today its the turn of the Innovation Award for Technology, recognising technical innovation that is advancing and growing the mobile ecosystem by overcoming existing technical barriers or producing new technologies (including wearable technology) to drive consumers to use mobile first and foremost.

The ultimate winners will be announced on October 19th 2015 in at a Gala Dinner taking place in London,  hosted by the legendary musician, beat-boxer and musical mastermind, Beardyman


what3words has built a uniform global location reference system that gives everyone, everything and everywhere a simple address.  The company has divided the world into a grid of 57 trillion 3mx3m squares and pre allocated each with a fixed and unique 3 word address.  3 words are significantly more memorable than the equivalent alphanumeric characters or the lat/long coordinates required to define the same location, and much quicker and easier to say. In places with no street addresses the system is quicker and cheaper to implement than anything else.

wefarm2WeFarm is a pioneering social enterprise, scaling a unique peer-to-peer knowledge sharing platform for small-scale farmers in rural communities in Africa and Latin America. Farmers can share questions, answers and ideas addressing anything from farming techniques to business ideas that can improve their lives, and all accessible to anyone, anywhere, using any device.  WeFarm is currently growing by more than 1,000 users every single week, with 44 per cent of all users actively contributing monthly.


Global service design consultancy, WAE worked with the Metropolitan Police Service to develop the Met Police iPad Mobility Project which enables on-the-beat police officers to report crimes via iPad Mini.

The system which has focused on usability and design via a user interface toolkit integrates with the MET’S Crime Reporting Information System. Using the iPad, officers can quickly communicate information about a crime, suspect, location or history.  Not only does this greatly increase the officers and the citizen’s personal safety, but it also speeds up the gathering of intelligence.  A trial of the system ran in Hammersmith and Fulham, and the result is that crimes are actioned far more quickly.

Qualcomm-WiPower-Today, most wireless charging requires placing a phone directly on a charging pad, which needs to be placed flat on a surface. Qualcomm® WiPower™ enabled technology makes it possible to charge a smartphone by simply laying it down on the table at a café, charge a Bluetooth headset by dropping it into their car’s arm rest, or top off the battery in a tablet by placing it on a desk.

WiPower uses magnetic resonance to throw a charge over a small three-dimensional space. WiPower, designed to be compatible with the Rezence™ standard from the A4WP, generates a magnetic field using an antenna and coils found in both the charging station and the device.

olaIndia’s leading provider in the on-demand cab space, Ola‘s app captures the customer pickup location and shows available cabs as well as estimated time of arrival.  Customers can also schedule pickups for later from their locations simply by navigating on the map and setting the desired time and date.

A confirmation message is received by the customers immediately after the booking is made. Once booked, customers can track their ride in real-time/ let their family or friends track their ride and call the driver right from the app. The SOS feature in the app sends out all ride details in real-time including GPS coordinates to a pre-set friend or family member via SMS and e-mail. On completion of the trip, customers can pay by cash or the rechargeable Ola Money wallet.

The winners will be announced at a glittering Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.

meffy gala dinner