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Where is mobile couponing going? How much will the mobile payments market be worth? Mobile advertising in the US – what is shaping the market? You’ll find the answers in this week’s MEF market stats round up…

ThinkstockPhotos-476997195Mobile NAND flash market to grow by a fifth every year for four years

The market for mobile flash memory is set for a sustained boom between now and 2019, with annual growth at 21.2 per cent by volume.  NAND flash memory is the kind that does not require power to retain data. It’s typically around 40 per cent cheaper than its sister NOR flash technology.
Obviously, the increased demand for smartphones and the memory-hungry capabilities of models at the top end are boosting demand for mobile NAND flash.  Technavio predicts the market will grow at a CAGR of 15 per cent and 21.2 per cent, in terms of revenue and shipments respectively, between 2014 and 2019.

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mobile phone with discount coupon in pocket1.05 billion mobile coupon users will redeem 31 billion coupon codes by 2019

The people who clip coupons from newspapers are fast switching over to mobile, says a new study by
The online coupon codes website reckons there were 560 million mobile coupon users in 2014. But by 2019 it says there will be 1.05 billion – and that they will redeem 31 billion codes.
Underlying this is the switch to mobile shopping from the desktop. The study says m-commerce will rise 42 per cent from 2013 to 2016, while regular online shopping grow by just 13 per cent.
Overall, mobile shoppers will spend a total of $600 billion by 2018. Apple users currently spend the most, laying down an average order of $115, compared to Android’s $100.

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ThinkstockPhotos-186551347Mobile payment transactions will hit $2.8 trillion by 2020

The market for ’using your phone to pay for stuff’ is set for 7x growth between now at 2020 says a new study.
Future Market Insights estimates that mobile payment transaction market was worth $392 billion in 2014 but will reach $2.849 billion in five years. That’s $2.8 trillion.
The firm segments the market by merchant purchases, ticketing, money transfer, bill payment and more. It believes mobile contactless will show fastest growth at a CAGR of 46 per cent during the forecast period.
With its optimistic analysis Future Market Insights falls into line with most other market watchers. Recently, IDC projected the market for mobile payments would hit $1 trillion by 2017.

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boy holding phone and a touch screenUS mobile ad market to grow at 29.07 per cent CAGR to 2019 

Mobile search and display advertising will continue its prodigious growth in the US, says a new report by Research and Markets.
It reckons revenue from the mobile search and display will grow by nearly a third every year to 2019. Formats covered include banners, in-app, video, rich media, email, and P2P messaging.
This is all very positive news. But one wonders how it might all be affected by the sudden interest in ad blockers promoted by Apple’s decision to allow these apps in iOS 9.  That’s raised many questions about the long term direction of mobile advertising – especially that based on tracking users and presenting them with interruptive formats.
However, the report is bullish about the ongoing popularity of mobile apps and the wider adoption of smartphones by a broader base of customers.

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Stealing online informationLaptops and PCs are causing 80 per cent of mobile malware infection

A study by Alcatel-Lucent says criminals are using Windows-based PCs to spread malware across mobile networks.
The Motive Security Labs H1 2015 Malware Report (which looks at more than 100 million devices) says PCs and laptops are the favorite targets of cybercriminals who have historically invested heavily in the Windows ecosystem.
They’re taking advantage of the rise of 3G/4G as a way for people to access the Internet. And they’re particularly keen on spyware. In fact, 10 of the 25 most prolific threats on smartphones come from spyware bundled with games and free software.
They track the phone owner’s movements, calls, messages, e-mails and browsing habits. Or they can add a plugin to the browser to inject pop-up ads into web pages that phish for user details.  The report says the main threats are:
  • Spyphone apps that track calls, text messages, location, e-mail and browsing
  • Scareware apps that try to extort money by claiming to have encrypted the phone’s data
  • Identity theft apps that steal personal information
  • Banking ‘Trojans’ that attempt to steal credentials and card numbers
  • SMS Trojans that sent text messages to ‘premium’ numbers
  • Adware that uses personal information to deliver annoying targeted ad
  • A proxy app hackers use to anonymously browse the web through an infected phone

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ThinkstockPhotos-464703719Rewards and benefits top consumer online chat about shopping

A big new study of social media conversations has revealed the thing people discuss most when it comes to shopping: free stuff.
The MasterCard study analysed 1.6 million unprompted online conversations around shopping and retail in 61 markets.  It found rewards and benefits bagged a 38 per cent share of coverage of the six aspects measured. Consumers also seem keen on wider acceptance of NFC payments. Discussion of which retailers do and do not accept newer forms of payment was the second most discussed topic (21 per cent share).
Other snapshots include:
North America – highest percentage of favourable conversations on digital Wallets and In-App payments (96 per cent)·
Latin America – Highest percentage of contactless payment conversations (88 per cent)

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