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Guest blog

Brands and Advergaming – the untapped potential

Ninad Chhaya, VP of Games & Entertainment at MEF Member Robosoft discusses "Advergaming" and how businesses can leverage the many advantages of mobile to effectively convey their brand. Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game…
Sam Hill
January 12, 2016
MEF N America

MEF Connects CES in pictures

Check out a selection of photos from the first MEF Connects CES supported by AVG, which took place during last week's Consumer Electronic Show in Las Vegas at the stunning Wynn Hotel. Members and guests gathered in the luxurious Terrace Point Cafe away from the bustle of CES and the…
Sam Hill
January 11, 2016
Stats Roundup

Mobile market stats round-up: 11 January

What are the latest forecasts for mobile and VR? How big has Facebook in-app advertising? How could music streaming reduce mobile operator churn? You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…
Tim Banks
January 11, 2016
News Roundup

Global mobile news round-up: CES special

Find out the week’s top stories from the Consumer Electronics Show in Las Vegas. Samsung Pay expands globally, Coin wants you to make payments from wearables, Oculus Rift ships at $599, Lenovo launches first consumer smartphone with Google's Project Tango, the automotive industry gets connected plus much more.
Tim Banks
January 8, 2016
Guest blog

When will our mobile data be secure?

Harvey Anderson, Chief Legal Officer at AVG Technologies takes a look at the MEF Global Consumer Trust Report 2016 released in partnership with AVG at CES and asks regarding consumers’ responsibility to secure their online data and privacy; who will step up to the challenge?
Sam Hill
January 8, 2016
Opinions

Back to the future of mobile TV

Can LTE broadcast make it possible for us to watch live football on our phones without the network falling over? When I’m on my deathbed and asked if there’s anything I regret, I’ll know exactly what to say: I wish I hadn’t spent so much time writing about mobile broadcast…
Tim Green
January 7, 2016
mhealthwearables

mhealth focus – Google and Apple strategies

Can Apple and Google make an impact on healthcare? The two mobile big-hitters have already trained their sights beyond the core phone-based functions of voice, messaging and maps to explore new areas like payments, smart home and automotive. Health is a logical next step for them. And there’s one crucial…
Tim Banks
January 6, 2016
Stats Roundup

Mobile market stats round-up: 4 January

How many mobile subs in India? How does mobile fare versus e-commerce int he US? What is the future for IoT and M2M subscriptions? You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…
Tim Banks
January 4, 2016
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