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MEF N America

MEF Connects CES in pictures

By | Featured Post, MEF N America

Check out a selection of photos from the first MEF Connects CES supported by AVG, which took place during last week’s Consumer Electronic Show in Las Vegas at the stunning Wynn Hotel.

Members and guests gathered in the luxurious Terrace Point Cafe away from the bustle of CES and the casino floors for an intimate and relaxed networking drink. Earlier in the week during CES MEF and AVG launched the third annual Consumer Trust Report, a study of global moile consumer’s attitudes and behaviours around privacy.

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Grey Routes Pose Hidden Threat to Text Messaging

By | Featured Post, Guest blog, MEF N America
In this guest blog post, Syniverse's Chris Wright, Senior Carrier Services Director, explores the murky depths of "grey route" text messaging whereby fraudulent messages can be sent to individuals by unscrupulous spammers and scammers. The post looks at how these pertain to operators, how they have grown, how they hurt operators and how they can be stopped. For even more insight, check out the accompanying podcasts which look at the threat for enterprises...
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What’s Your (App) Story? – Matt Collins, Microsoft

By | Featured Post, Guest blog, MEF N America
Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn't mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications and Partner Marketing at MEF Member Microsoft, explains how handset manufacturers and retailers can leverage apps to sell more...
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