What are the latest forecasts for mobile and VR? How big has Facebook in-app advertising? How could music streaming reduce mobile operator churn?
You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…
US holiday spending by mobile up 59 per cent
- Total Digital Commerce $61,285 (2014) $69,079 (2015) +13%
- Desktop E-Commerce $53,305 (2014) $56,427 (2015) +6%
- Mobile Commerce $7,980 (2014) $12,652 (2015) +59%
Facebook in-app ad network is now a $1 billion dollar business
Virtual Reality to generate $5.1 billion in sales this year
Four in ten consumers would switch networks if their subs came with streaming music
Apple users spend $1.1 billion on apps and in-app purchases over Christmas and New Year
Smartphone lull? Only 48 per cent of consumers plan to buy a new one this year
Netflix is going to 130 new countries; unveils new mobile push
The superpower of streaming TV is taking its service to nearly every country in the world. Netflix revealed at CES that it is now available in an additional 130 countries – and it had identified mobile as key to its growth.
The firm is now working with phone networks and handset makers to let users resister and pay with a single click. Netflix knows that the mobile experience is crucial given that so many new users will not have access to PCs and tablets.
In the past Netflix has partnered with companies like Samsung, LG, Microsoft and Google – as well as many mobile operators – to ease access to its TV service. Its CEO Reed Hastings explained that Netflix engineers are looking at new ways to compress data even more to make viewing seamless on any device at any broadband speed.
The new expansion takes Netflix to major markets like India, South Korea, Turkey, and Poland. But still no China.