Page 186 – MEF

MEF Member News – August 7th

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more… OLAmobile is joining forces with IconPeak and subsidiary BidderPlace to enlarge its footprint within the mobile performance marketing space. MAKERS, the Berlin-based…

MEFAugust 7, 2017

News Roundup

Global mobile news round-up 4th August

This week.. Apple defends complying with China over VPNs, Facebook shuts down chatbots after they invent their own language, PayPal partners with Skype for P2P payments in the Skype app, 96% of mobile phones sold in India will be Made in India by 2020 and much more. Apple boss Tim…

MEFAugust 4, 2017

Guest blog Insights Directory Report

80 million calls in three days: the phone scammer lifecycle

Robocalls continue to plague consumers, but what does the life of a phone scammer look like? Jonathan Nelson, Product Manager in the Reputation Service Unit at Hiya shares a glimpse of the work undertaken by their state of the art unit dedicated to detecting and monitoring spam numbers. Phone Reputation…

MEFAugust 3, 2017

Guest blog VAS

OLAmobile: Three things MVAS advertisers need to know about mobile affiliate marketing

VP of Marketing at OLAmobile Luis Garcia explains the latest developments in the mobile advertising space, and shares three simple concepts about mobile affiliate advertising that every value added services marketeer should know… The rapid proliferation of mobile devices is definitely changing the marketing industry. This means it’s now possible…

MEFAugust 2, 2017

Event Mobile Payments Regulation

MEF personal data session @ Money 20/20: eight take-aways to chew on

Bots that manage your privacy controls; the use of telco data in public health; how your phone bill can be your credit rating. These are just three of the many fascinating ideas to emerge from MEF’s discussion at Money 20/20 on the personal data opportunity. Session moderator Tim Green shares…

Tim GreenAugust 1, 2017

MEF Member News round-up

MEF Member News – July 31

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more… Digital security firm Avast has bought Piriform, the company behind the mearket-leading CCleaner product. It will add 30 million users, including 15…

MEFJuly 31, 2017

News Roundup

Global mobile news round-up 28th July

Find out the week’s top mobile stories from around the world. This week.. Facebook shares hit record high as mobile ad sales soar, Netflix is getting a big boost in subscribers from mobile, China’s new play to dominate Africa is cheap smartphones and much more… Facebook Inc’s (FB.O) mobile advertising…

MEFJuly 28, 2017

Enterprise Communications

Industry Views: the persistence of fraud in enterprise messaging

While SMS continues to evolve technically and grow in volume as brands and enterprises increasingly use mobile messaging for authentication, customer engagement and marketing, it is at risk of being undermined by rogue players finding new loopholes to exploit. MEF’s recent Enterprise Mobile Messaging Fraud Framework was produced by a…

MEFJuly 27, 2017

Analytics Mobile video

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Tim GreenJuly 26, 2017

Interviews MEFTV

Video: MEF members at Money 20/20 – Infinite Convergence on the value of secure messaging

Secure messaging is critically important for any enterprise with sensitive information to protect. Infinite Convergence developed the NetSfere app to give enterprise employees safe messaging that's also fun to use. MEF Minute spoke to the firm at Money 20/20 last month. Around a decade ago, digital technology and the smartphone…

MEFJuly 25, 2017

MEF Member News – August 7th

Global mobile news round-up 4th August

80 million calls in three days: the phone scammer lifecycle

OLAmobile: Three things MVAS advertisers need to know about mobile affiliate marketing

MEF personal data session @ Money 20/20: eight take-aways to chew on

MEF Member News – July 31

Global mobile news round-up 28th July

Industry Views: the persistence of fraud in enterprise messaging

On Device Research insight: the rise and rise of rewarded mobile video ads

Video: MEF members at Money 20/20 – Infinite Convergence on the value of secure messaging

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