What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

OLAmobile is joining forces with IconPeak and subsidiary BidderPlace to enlarge its footprint within the mobile performance marketing space.

MAKERS, the Berlin-based company builder which initially incubated IconPeak and BidderPlace together with Felipe Ogibowski and Gunnar Kämpgen in 2013 and 2015, sells its shares with a multiple of 50.

Antoine Moreau, CEO of OLAmobile, said “with IconPeak and BidderPlace, we acquire two of the fastest growing performance-based advertising networks in Europe. The growth trajectory of both companies has been remarkably impressive in the past years. Gunnar, Felipe, and the teams have built two successful and profitable companies and we are now looking forward to join forces to become the global market leader in the mobile performance marketing space.”

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Wirecard to offer guarantee for credit card payments

Wirecard will as of now become one of the first companies in the industry to offer a payment guarantee for credit card payments.

The solution will initially be available for new merchants using Wirecard’s proprietary SUPR platform in Germany and will soon be rolled out across Europe.

Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard: “Offering our merchants this exceptional level of value added services is an important step for us. Merchants want a single portal for all questions regarding transactions and value added services. The Checkout Portal is already the most comprehensive product of its kind on the market, and with the integration of the payment guarantee, we are further extending our market leadership, all the while maintaining our original, unchanging objective of allowing merchants to concentrate on their core business with payment processes running smoothly in the background.”

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Turkcell post strong second quarter 2017 results

Turkcell has shared strong operational and financial results for Q2 after implementing a 2 year digital transformation strategy with record customer gains and ARPU growth.

Kaan Terzioglu, CEO said “Our digital transformation began in 2015, and marking a turning point on this journey, the launch of 4.5G in our home country Turkey on April 1, 2016, opened the door to a truly and comprehensively digitalized world.

Our customers’ appreciation and enthusiasm in embracing our products since then have confirmed the validity of our digital-focused business model. Today, we celebrate our results, which we see as a milestone for both our company and our industry, by ringing the closing bell at the NYSE where we have been listed for 17 years.”

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Huawei Southern-East Asia names new president

Huawei has appointed James Wu as the new president of Southern-East Asia region.

Wu will be based in the Southern-East Asia regional headquarter, Bangkok, to support 11 markets, including Hong Kong, Macau, India, Vietnam, Myanmar, Laos, Cambodia, Bangladesh, Nepal, Sri Lanka and Thailand. He will be in charge of the company’s operations and the business development of the carrier, enterprise and consumer business groups across the region.

“We will progress faster towards a better connected, intelligent world,” said Wu. “It is difficult to imagine the depth and breadth of the changes to come. As all of the new connections drive the digital transformation process, they will reshape society, the economy, business, and the way we create.”

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Mahindra Comviva Strengthens Europe Leadership Team

Mahindra Comviva has announced the appointment of Filip De Vos as new Market Unit Head for the Europe region. Filip will be based out of London office.

With this appointment Mahindra Comviva is aggressively focusing on extending its footprint across Europe to achieve the next growth phase.

Commenting on the appointment, Manoranjan Mohapatra, Chief Executive Officer at Mahindra Comviva said, “I am elated to welcome Filip on board as we continue our focus on the European market. Filip brings with him more than 20 years of experience in sales and management. We are confident that he will build sustainable business in this region by leveraging existing and new partnerships and help us achieve our growth in the region.”

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Telefónica Germany opens IoT platform to developers

Telefónica Germany’s NEXT arm has opened its IoT platform to developers to deliver B2B2C solutions.

NEXT’s Geeny.io platform allows third parties to develop and exchange IoT based products and services, and provides built in data management, allowing end users to independently manage personal data generated by connected smart devices, such as deciding what data is shared and which companies can access it.

Jeff Katz, Senior Practice Lead IT/Engineering at Telefónica NEXT, said: “Fitness-tracker manufacturers are already working with the food industry to develop diet plans for their customers on the basis of training data, for instance. In this sector alone, the cooperation opportunities are endless.

“But so far, there hasn’t been an open marketplace where these users can engage with each other. Geeny is that marketplace.”

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