What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Avast Acquires Piriform

Digital security firm Avast has bought Piriform, the company behind the mearket-leading CCleaner product.

It will add 30 million users, including 15 million Android users, to its installed base with the acquisition.

CCleaner speeds up PCs and smartphones by removing junk and improving the performance of computers and phones. Avast says it will maintain the CCleaner brand alongside its own: Avast Cleanup and AVG Tune Up.

“We see many commonalities between CCleaner and Avast, allowing for great new products for our user bases, so we believe there will be a great interest from our CCleaner customers in using Avast security products and vice versa,” said Vince Steckler, CEO of Avast.

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Boku to power DCB payments for Sportito

Fantasy sports firm Sportito has turned to Boku to bring charge-to-bill to its mobile deposit system.

Now, Sportito customers can pay contest entry deposits direct from the phone bill and avoid using bank cards.

Riccardo Mittiga, chief executive of Sportito, said: “At Sportito, our philosophy has always been ‘customer first’ and we can think of no better way to add value to our customers than giving them new options and opportunities to win real money while playing fantasy sports.”

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Mahindra Comviva boosts Saregama mobile music play

Mahindra Comviva is providing 117,000 music tracks to the entertainment services provider Saregama. The partners will build digital content offerings for telecoms clients.

Saregama will target clients in emerging markets like Africa, Latin America, Asia-Pacific and the Middle-East.

“This partnership will prove to be a big game changer in telecom’s transformation into digital content service providers,” said Atul Madan, senior head, digital lifestyle solutions of Mahindra Comviva.

Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories.

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Eskimi targets the Ugandan market

Mobile ad specialist and social network Eskimi is bringing its mobile demand side platform to a Ugandan market of 6.5m people.

Eskimi says the platform will serve over 1 billion impressions across 50,000 sites and apps, and support 14 creative formats.

“Working with global partners, we focused our technologies into developing the widest reach in the market, at the same time offering features that meet the targeting needs of most digital campaigns.” said Vytas Paukstys, CEO, Eskimi DSP.

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El Corte Ingles works with Gemalto on Samsung Pay

Gemalto is making it possible for 11m cardholders with Spain’s largest department store, El Corte Ingles, to use Samsung Pay.

The partners say El Corte Ingles has now become the first private label card provider in Spain to adopt Samsung’s mobile wallet.

In the project, Gemalto’s Trusted Service Hub converts the plastic card into a virtual one. It also tokenises them so actual card data is not stored on the phone.

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PubMatic hires Asia Pac lead

Mobile ad specialist PubMatic has appointed Cameron Dinnie as customer success director for the Asia Pacific region.

Dinnie was previously head of programmatic in Australia for CHE Proximity, and before that worked at MCN. He will be based in Sydney, where he will look after expansion into India, Japan, Singapore, Australia, New Zealand, Thailand, and Vietnam.

“We are looking forward to Cameron making a significant impact in the APAC region for PubMatic, and benefiting from his significant experience in publisher-led monetization, as that is our focus globally, and in the region,” said Jason Barnes, PubMatic’s APAC VP.

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