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News Roundup

Global mobile news round-up, March 16th

Weekly update on the top mobile stories from around the world. This week.. Google changes the name of Android Wear, Snapchat users 300 per cent more likely to shop on mobile, the shady world of mobile app tracking and much more… The Android Wear brand introduced in 2014 is going…
Sam Hill
March 16, 2018
Guest blog

Is Machine Learning really boosting mobile marketing engagement?

Stéphanie Viriot, from MEF Member and digital security specialists Gemalto explores machine learning and how it can be harnessed to deliver practical results in mobile marketing campaigns. Mobile Marketing is widely used now by many different actors, which is great to see, but it is still difficult to send personalized…
Sam Hill
March 15, 2018
Enterprise CommunicationsMEFTV

Member interview – R&D Communication

MEFTV speaks to Daniele Poiero, Founder and CEO of R&D Communication about their business and some of the challenges facing the growth of the A2P SMS market. “If we talk about barriers – regulation which is somehow lacking.. or not well controlled in some countries around the world by local…
Sam Hill
March 13, 2018
MEF Member News round-up

MEF Member news round-up, March 12th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… MITTO AG, leading global A2P SMS and messaging monetisation company, today announces a new customer with whom it has launched its carrier-grade A2P SMS firewall solution: Afghanistan’s leading mobile operator, Roshan…
Sam Hill
March 12, 2018
News Roundup

Global mobile news round-up, March 9th

Find out the week’s top mobile stories from around the world. This week.. China and India lead the charge for big-ticket mobile shopping in Asia, Netflix exploring vertical video to entice viewers on mobile, Android beats iOS in smartphone loyalty, will Brexit bring the return of mobile roaming charges and…
Sam Hill
March 9, 2018
MEF Webinars & WorkshopsMEFTVMobile First MarketsMusicVAS

10 take-ways from MEF Connects Digital – what’s next for African digital content?

Africa stands on the brink of a digital content revolution. A vast mobile-first audience is ready to embrace affordable streaming services in huge quantities. Well, that’s the theory. It is feasible? Last week’s MEF Connects Digital webinar, supported by Content Connect Africa, convened five insiders to find out… There are…
Sam Hill
March 8, 2018
MEFTV

Member Interview: AppScatter

MEFTV speaks to Jason Hill, Chief Revenue Officer for AppScatter during the recent Pocket Gamer Connects event in London about their business and the future of the global app ecosystem. “Gaming companies primarily generate revenue through mobile advertising or in-app purchasing.. if they’re just on Apple & Google they limiting…
Sam Hill
March 7, 2018
MEF Member News round-up

MEF Member news round-up, March 5th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Gemalto, the world leader in digital security, showcases at Mobile World Congress its ability to enable Trusted Digital Identities that will unlock a new generation of secure and convenient digital services.…
Sam Hill
March 5, 2018
News Roundup

Global mobile news roundup: MWC Special

With Mobile World Congress behind us for another year, here’s a roundup of the week’s news you may have missed – from the biggest announcements on the latest phones and 5G, to intelligent cars and other highlights spotted on the showfloor. Like CES, this week’s Mobile World Congress feels like…
Sam Hill
March 2, 2018
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