In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Life Tools App, acknowledging apps that provide tools to enhance and simplify consumers’ lives. This includes apps with a focus on fitness, travel/transport and lifestyle as well…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Enterprise. This new award recognises both public and private enterprises across all industries that are transforming their core business strategy by introducing and deploying innovative mobile solutions,…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Social Responsibility and Development, recognising the mobile products, services and initiatives that have had a significant impact on the social, economic or the environmental development of underserved…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer Trust, recognising organisations that are paving the way for creating a more trusted environment and experience on mobile for consumers. The winners will be announced on October…