In the run up to this year’s Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Engagement and Monetisation, recognising the mobile technologies that help bring the mobile consumer closer to the brands and services that are helping to drive the mobile economy forward.

The winners will be announced on October 19th 2015 in at a Gala Dinner taking place in London,  hosted by the legendary musician, beat-boxer and musical mastermind, Beardyman

The Bango Grid is an online platform that enables major app stores to research, plan and activate Direct Carrier Billing with multiple mobile operators worldwide.  Bango Grid delivers a major boost to the fast growing digital content market, harnessing Bango data and partnerships, providing a new and rapid way to launch carrier billing in hundreds of markets.

Moreover, Bango Grid is a vital marketplace, enabling operators to communicate and promote their capabilities to the world’s major app stores through a single point of contact. Removing barriers to launch and igniting the partnerships that will maximize value from carrier billing capabilities.  Accessible only to registered global app stores, Bango Grid standardizes the content provided, and the presentation of this vital information used by app stores to “green light” new carrier billing markets.

GRABR is a new platform that creates social communities around brands and products.  GRABR puts users first, capturing their likes and dislikes to offer recommendations and relevant content in one unified experience. 

For brands and marketers  GRABR offers a ‘Customer Insight Platform’ that combines the data insights of Facebook with the presentation and appeal of Pinterest, helping them interact with their fans empowering users to engage with other users with similar interests, curate their own collections and receive inspiration from others. The platform can analyse and predict what your customers want and what they’ll do next, connecting users with similar interests to enable peer-to-peer recommendations.   

iView is a contextual engagement platform optimised for mobile that enables smart communication to customers based on a series of profiling and targeting techniques. 

Throughout your customers’ digital lives, data is collected from numerous sources, and organically builds a comprehensive profile.   On the User Interface layer, iView empowers targeted messaging based on selected parameters, providing advanced  functionality.  On the back end, the iView Campaign Manager provides access into the targeting and filtering engine enabling the ability to deploy and optimise campaigns in real-time.

PayForward is a mobile financial platform allowing its members to earn instant cash by swiping PayForward cards at participating merchants. Consumers allocate cash earned into multi-fund accounts created for personal causes, charitable donations or both.  PayForward integrates payment options into its platform, including money transfers and micro-payments.

In addition to the PayForward debit card, PayForward’s Visa ® Link Card uses the platform’s unique technology to give consumers the ability to link active Visa® debit or credit cards to an electronic account structure with a multi-fund allocation system receiving instant cash back in real time to a PayForward account.  PayForward provides an avenue for businesses to engage with consumers on an intimate level through personalised rewards with each purchase. The platform also allows users to interact with other consumers through instant cash transfers and is a social network where people can connect and contribute to causes.

Shopping made unforgettable!  spottster, which comes as an app and browser extension, is the first digital shopping list with an integrated price alert that allows customers to keep track of whatever product they like while providing its more than 3000 partnering shops with an unmatched opportunity of (re-)targeting, price elasticity testing and closed clearances.

spottster is available in Germany, Austria and Switzerland and to be launched in GB and France in October 2015.  When shopping online, users can save products in personalised and organised shopping lists by one single click without leaving the shop. spottster keeps track of the product price and informs its users in the event of sales and vouchers. 

Meanwhile, shops can analyze what products and shops are of interest to their customers, at what level of reduction conversions increase and how their assortment differs from their market environment as spottster analyzes the product and price data of its partners (some 280 million products) on a daily basis.  Shops can optimally place targeted marketing within the shopping lists of users that match with the overall product interest, turning spottster into the narrowest retargeting vehicle available!

The winners will be announced at a Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.