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meffys logoIn the run up to this year’s Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Life Tools App, acknowledging apps that provide tools to enhance and simplify consumers’ lives. This includes apps with a focus on fitness, travel/transport and lifestyle as well as apps that increases user productivity, help people network or provide consumers with real-time information and services.

The winners will be announced on October 19th 2015 in at a Gala Dinner taking place in London,  hosted by the legendary musician, beat-boxer and musical mastermind, Beardyman

EvernoteEvernote is for your life’s work.   Its apps and products create a modern workspace that gives people the tools they need to achieve more every day.  Product features such as Presentation Mode, Work Chat and Context, enhance the user experience, allowing them to present their notes in one click, discuss ideas with colleagues and coworkers, and surface the most relevant information from their own Evernote account, their company’s Evernote account, and trusted sources such as LinkedIn and the Wall Street Journal. 

The company operates a freemium business model. Evernote does not mine or monetize user’s data for advertising or for any other purpose. Data security and privacy are hugely important to the company who operate three laws of data protection, summarised as; your data is yours, it’s protected, and it’s portable.  Evernote is a privately held company headquartered in Redwood City, California. Evernote has offices in 10 countries and more than 150 million users worldwide.

minicabitUK mobile marketing agency, Nimbletank has designed and built the price comparison mini cab app, Minicabit, the only app backed by the Dragon’s Den.  Unique features such as multi-destination, user generated tips that are location aware, and luggage selector, all add much needed simplicity, fun and usefulness to the user experience.  And the results since launch have been impressive.  In addition, Apple featured the app at launch, with strong reviews across both Android & iOS Apps and huge uplifts in sales conversion and active users making the business more valuable and in a strong position to grow in a tough market.

skyscannerWith 35 million downloads worldwide, Skyscanner’s hugely popular and free flights app searches millions of flights in seconds, to give customers the most extensive global flight coverage wherever they are travelling. Saving time and money, Skyscanner’s flight app makes it convenient to search for a perfect flight while on the go, making comparison as simple as possible.  Users can compare prices across a whole week or month to find the cheaper days and months to fly as well as track prices of their chosen routes with Price Alerts.

The app is available in over 30 languages and currencies, creating a very localised and native experience.

logo_cpf_protegidoCPF (Brazilian Individual Taxpayer Registration) is a document which aims to control access to credit in Brazil.  Because of the importance of CPF, having a good credit record is a goal for most in the country because it enables the credit purchase of consumer goods.  CLARO CPF Protegido is a simple mobile service that allows users to monitor their registration status against fraud and neglect and blacklisting via SMS.

The service monitors debts, negative credit report entries and the removal of the document from SERASA negative credit list as well as SPC (Credit Protection Service).   Besides that, the service offers an SMS Financial Education Program, providing information on budget planning.


what3words has built a uniform global location reference system that gives everyone, everything and everywhere a simple address.  The company has divided the world into a grid of 57 trillion 3mx3m squares and pre allocated each with a fixed and unique 3 word address.  3 words are significantly more memorable than the equivalent alphanumeric characters or the lat/long coordinates required to define the same location, and much quicker and easier to say. In places with no street addresses the system is quicker and cheaper to implement than anything else.

what3words is currently available in 9 languages and is used in 170 countries, accessible across most platforms and less than 10MB so works offline.   what3word addresses are being integrated into apps & services to improve operational efficiency, enhance customer experience, drive growth and save lives.  Examples include being used in to deliver packages in the Favelas, medicine in the Townships, address water pipes and mosquito nets in Tanzania and direct staff at music festivals in the UK.

what3words is also a finalist in the Innovation in Apps and the Innovation in Mobile Technology categories.

The winners will be announced at a Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.

meffy gala dinner