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AnalyticsMEF EMEA

Turkey: a land of mobile opportunity

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem. With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to…
Sam Hill
November 25, 2016
Meffys

Meffys finalists 2016: Innovation in Social Impact

With just one week to go until the Meffys final, supported by Mozilla & BiP (tickets available here!) we are taking a brief look at the finalists in the nine different categories. Innovation in Social Impact is an important category looking at the companies making a real difference to people’s…
Sam Hill
November 25, 2016
News Roundup

Global mobile news round-up, 25th November

Find out the week’s top mobile stories from around the world. This week.. Trump threatens net neutrality, mobile ad targeting improves, Chinese smartphone vendors invest in India, the used smartphone market is booming, iPhone owners tend to be more superficial than Android owners and much more. President-elect Trump formally named…
MEF
November 25, 2016
AfricaOpinions

Where’s the Amazon for Africa?

Africa has a Nile, but can it also have an Amazon? Tim Green – just back from AfricaCom – looks into the issues facing e-commerce hopefuls like Jumia and Konga... Last week at AfricaCom someone was explaining to me how much Nigerians love to shop. He told me that when…
Tim Green
November 24, 2016
Meffys

Meffys finalists 2016: Innovation in mobile first markets

With the Meffys final, supported by Mozilla & BiP, just around the corner on December 1st (got your tickets yet?) we are taking a brief look at the finalists in the nine different categories. Today we’re looking at the Innovation in Mobile First Markets category which aims to reward successful…
Sam Hill
November 23, 2016
AfricaIndustry Views

Industry Views: lite apps in emerging markets

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example. The logic is straightforward. Unlike saturated established app economies, these markets are…
MEF
November 23, 2016
AfricaAnalytics

Stat Attack: how Africans use the mobile web, data and apps

With AfricaCom still fresh in our minds, MEF Minute takes stroll through Opera's well-timed State Of The Mobile Web Africa report. Here are the key findings... After 20 years of astonishing growth, the mobile market has reached the top of the S curve. It’s far from settled - and it’s…
MEF
November 22, 2016
Meffys

Meffys finalists 2016: Innovation in content

With the Meffys final, supported by Mozilla & BiP, just weeks away on December 1st (got your tickets yet?) we are taking a brief look at the finalists in the nine different categories. The new Innovation in Content category looks at the most beloved of mobile staples - recognising the…
Sam Hill
November 21, 2016
MEF Member News round-up

MEF member news – November 21

What's happening among the MEF membership? Here's your weekly round up of all the latest announcements from MEF Members including product launches, partnerships, research insights and more… Customers of every operator in Japan can now pay for Spotify Premium subscriptions using their mobile number. Carrier billing specialist Boku has confirmed…
MEF
November 21, 2016
Meffys

Meffys finalists 2016: Innovation in mHealth

With the Meffys final, supported by Mozilla & BiP, just around the corner on December 1st (got your tickets yet?) we are taking a brief look at the finalists in the nine different categories. The Innovation in mHealth category is all about the mobile products and services really making a…
Sam Hill
November 18, 2016
MEF