Turkey: a land of mobile opportunity

By | Analytics, Featured Post, MEF EMEA

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem.

With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to be convinced of the benefits of mobile. And with such market saturation it would be hard to ignore the treasure trove of opportunities it presents to our industry.

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