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MEF Member News round-up

MEF Member news, 27th January

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Sourced from BICS’ global network, which connects over 700 operators and 500 digital service providers and carries over 50% of global data roaming traffic, the findings show an uplift in roaming…
Sam Hill
January 27, 2020
News Roundup

Global Mobile news round-up, January 24th

Find out the week’s top mobile stories from around the world. This week.. Vodafone pulls out of Facebook currency play, Google’s latest measurement restrictions make life hard for mobile marketers, the fear of ubiquitous surveillance, how IoT betrays us and much more… Vodafone Group became the latest high-profile backer to…
Sam Hill
January 24, 2020
Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…
Tim Green
January 22, 2020
MEF