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Mobile Evolution

Navigating the AI Tsunami: A Synopsis of Microsoft’s Layoffs and the Broader Tech Landscape Mobile Evolution

Navigating the AI Tsunami: A Synopsis of Microsoft’s Layoffs and the Broader Tech Landscape

In July Microsoft announced the layoff of approximately 9,000 employees—nearly 4% of its global workforce. While occurring amid strong financial performance and substantial AI-driven revenue growth, this decision reflects a broader industry trend: tech companies are reassessing structures, correcting overexpansion, and realigning toward emerging priorities. MEF Director of Programmes Nick…
Sam Hill
July 8, 2025
TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem Content & AdvertisingMobile Evolution

TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem

At TikTok World 2025, TikTok unveiled a significant upgrade to its advertising and content management solution, launching a series of AI-powered tools that signal a new phase in mobile marketing. These tools are not just about incremental improvements — they reshape how brands discover, create, and target content on one…
Sam Hill
June 24, 2025
Regional Spotlight: SE Asia, Malaysia A2P SMS Regulatory Case Study MEF Webinars & WorkshopsMobile Evolution

Regional Spotlight: SE Asia, Malaysia A2P SMS Regulatory Case Study

In the webinar "Regional Spotlight Southeast Asia – Malaysia A2P SMS Regulatory Case Study"  a panel of experts discuss the evolving A2P SMS regulatory framework in Malaysia and its wider impact on the mobile ecosystem across Southeast Asia. The discussion covers key regulatory challenges, the importance of industry collaboration, best…
Sam Hill
February 28, 2025
Webinar: Network APIs: the Next Frontier in the Journey from Telco to ‘Tech-co’ MEF Webinars & WorkshopsMobile Evolution

Webinar: Network APIs: the Next Frontier in the Journey from Telco to ‘Tech-co’

Network as a Service (NaaS) APIs represent a significant shift for Mobile Network Operators (MNOs), enabling them to maximize the value of their existing network resources while creating new revenue opportunities. By adopting a more technology-driven approach, MNOs can provide enhanced services to enterprises and subscribers, ultimately leading to a…
Sam Hill
February 19, 2025
How AI will change the future of mobile telecoms Mobile EvolutionOpinion

How AI will change the future of mobile telecoms

MEF Advisor Nick Millward looks towards the future of AI and how the fast developing tech might revolutionise the wider mobile telecoms lansdcape. Over the past couple of decades, I’ve witnessed remarkable transformations in the mobile telecommunications industry, more recently this seems largely propelled by advancements in artificial intelligence (AI).
Sam Hill
October 31, 2024
MEF CONNECTS USA: Business Messaging & Mobile Evolution Content & AdvertisingMessaging ChannelsMobile EvolutionOn-Demand

MEF CONNECTS USA: Business Messaging & Mobile Evolution

MEF CONNECTS USA: Business Messaging & Mobile Evolution - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content including slide decks and videos MEF CONNECTS USA: Business Messaging & Mobile Evolution, Las Vegas 2024 brought together a dynamic program that…
Sam Hill
October 17, 2024
Perspectives in Mobile: Ai Conversations for Media Messaging ChannelsMobile EvolutionPodcasts

Perspectives in Mobile: Ai Conversations for Media

Listen to the latest Perspectives in Mobile podcast. In today’s episode, Dario Betti discussed with Nick Martin, the Co-Founder of Direqt, the role of AI in changing how people discover, consume, and engage with content. Direqt focuses on helping media companies and content publishers create interactive conversational experiences for their…
Sam Hill
September 5, 2024
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