GDPR Archives - Page 5 of 9

Guest blog Mobile Advertising Opinions Privacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…

MEFNovember 8, 2017

Regulation

General Data Protection Regulation – rather an evolution than revolution

Tim Maiorino, Counsel of Osborne Clarke shed further light on how businesses can best prepare for the impending GDPR legislation, and offers some practical steps that should be undertaken to facilitate compliance. The newest EU legislation on data protection is the General Data Protection Regulation (GDPR) which will be enforceable…

MEFOctober 31, 2017

Guest blog Privacy

Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising. Privacy and the “creepy line” were hot topics of discussion last week at the…

MEFOctober 19, 2017

Industry Views Internet of Things Opinions

Industry views: New mobile tech and trends

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

MEFOctober 12, 2017

MEF Webinars & Workshops Personal Data

Consent-giving machines? GDPR gone global? 13 insights from the MEF Connects Digital panel…

Last week, four experts reflected on the profound difficulty of ‘getting digital consent right’. And the huge upside when you do. Here are the highlights of the first MEF Connected Digital live video webinar… Can a machine give consent? Why do consumers hate privacy policies so much? How can you…

Tim GreenOctober 4, 2017

Personal Data Privacy

12 more stats exploring consumer attitudes to the personal data economy

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.…

MEFSeptember 27, 2017

Personal Data

Digital consent regulation is coming. Are you ready?

Is there a right way for enterprises to ask their customers for private data? Regulators think so. In many regions, they are mandating new consent guidelines. Rimma Perelmuter, CEO of MEF, offers a summary... Next year, the laws around data privacy in the EU will change. The General Data Protection…

Rimma PerelmuterSeptember 20, 2017

Personal Data Privacy

Empowering real consumers in the personal data maze – #MyData2017

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!). Here’s some of the highlights by…

MEFSeptember 14, 2017

10 things Personal Data

Key takeaways from MEF’s guide to digital consent in the personal data economy

Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

MEFSeptember 13, 2017

10 things

12 stats and facts that explore drivers for building consumer trust in mobile content and services

In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

MEFSeptember 6, 2017

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