Rimma Perelmuter, Author at MEF

Digital consent regulation is coming. Are you ready?

Is there a right way for enterprises to ask their customers for private data? Regulators think so. In many regions, they are mandating new consent guidelines. Rimma Perelmuter, CEO of MEF, offers a summary... Next year, the laws around data privacy in the EU will change. The General Data Protection…

Rimma PerelmuterSeptember 20, 2017

Privacy Regulation

Top mobile marketing tips: Say hello to the savvy consumer

With just 6% of consumers happy to share their personal information MEF CEO Rimma Perelmuter looks at the impact of trust on businesses serving the mobile audience. MEF’s Consumer Trust report 2016 identified the rise of the Reluctant Sharer. Just 6% of consumers said they were always happy to share…

Rimma PerelmuterAugust 9, 2017

Mobile Payments

Cart abandonment on mobile is the elephant in the m-commerce room

Cart abandonment is the bane of ecommerce retailers – but it is especially prevalent on mobile. MEF CEO Rimma Perelmuter explains why and offers some views on what businesses can do to combat such behaviour. When thinking about a digital issue, it helps to frame it as a real-world one.…

Rimma PerelmuterApril 5, 2017

Africa Music

AfricaCom: new models and mobile services are accelerating digital business in Africa

Earlier in November, Africa’s mobile movers and shakers came together for the annual mobile and technology conference, AfricaCom. Here Rimma Perelmuter, CEO at MEF takes the pulse of the event and discusses some of the highlights of MEF's packed programme of events, forums and workshops during the conference in Cape…

Rimma PerelmuterNovember 28, 2016

Privacy

The monetisation muddle: six challenges facing data pioneers

The rewards for those that harness the value of personal data are well documented. But, just as the 19th Century Gold Rush wrought disaster as well as triumph, success is not guaranteed. MEF’s year-on-year annual Consumer Trust Reports identify some of the obstacles facing modern day prospectors, as MEF CEO,…

Rimma PerelmuterSeptember 8, 2016

Opinions Privacy

Data stewardship: Manage with care – don’t lose it, don’t abuse it

Rethinking the way in which customer data gets managed is new a frontier for businesses immersed in the digital landscape. Notably, new regulations that affect any company who are holders of European customer data threaten non-compliant companies with fines up to 4% of global turnover. Here MEF CEO, Rimma Perelmuter…

Rimma PerelmuterAugust 9, 2016

MEF Asia Opinions

China’s perfect mobile storm

With the inaugural MEF Connects China only a few weeks away, Rimma Perelmuter, CEO at MEF, takes a look at the staggering growth of the country’s unique mobile industry. As a mobile market, China has grown rapidly to establish itself as a global mobile industry leader with a sophisticated mobile…

Rimma PerelmuterApril 19, 2016

Opinions

Addressing the consumer trust challenge in mobile

The MEF Consumer Trust Summit series comes to London for the first time this month. Here, MEF CEO, Rimma Perelmuter explains why consumer trust in mobile services remains one of the most crucial issues for MEF and its members. You’ve probably heard there’s a new type of app taking the…

Rimma PerelmuterOctober 8, 2015

Cart abandonment on mobile is the elephant in the m-commerce room

AfricaCom: new models and mobile services are accelerating digital business in Africa

The monetisation muddle: six challenges facing data pioneers

China’s perfect mobile storm

Addressing the consumer trust challenge in mobile

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