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News Roundup

Global Mobile News Round-up – Week 16th June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Amazon Announces The $199 Fire Phone, The First Smartphone With Head-Tracking Technology TechCrunch…
Sam Hill
June 20, 2014
Analytics

The World Cup of Mobile [Infographic]

With most of the planet firmly in the grip of World Cup fever, the IAB and OnDevice Research bring us some fascinating insights into how consumers globally are using mobile to enhance their experience of the event. 48% of people surveyed in the multi-country study plan to follow matches on their…
Sam Hill
June 19, 2014
Guest blog

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT)…
Sam Hill
June 16, 2014
News Roundup

Global Mobile News Round-up – Week 9th June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Gartner Says by 2016, 25 Percent of the Top 50 Global Banks Will…
Sam Hill
June 13, 2014
Analytics

The Appification of Health & Fitness [Infographic]

Mobile professional services firm  Mobiquity has put together this infographic on the results of a survey of how consumers use their phones to track their health & fitness. 45 per cent use their fitness apps daily, with the majority tracking calorie intake, monitoring weight and goals. 63 per cent plan to use…
Sam Hill
June 12, 2014
MEF GlobalMeffys

The 11th Annual Meffys Is Open!

It’s that time of year again, the official launch of the 11th annual Meffys – MEF’s global awards for mobile content and commerce.  Last year saw entries from over 25 countries from across the mobile ecosystem. The final will again take place on the world technology and investment stage in San…
Tim Banks
June 11, 2014
EventMEF LatAm

MEF Connects São Paulo in Pictures

Before Brazil (and the rest of the world) descends into World Cup fever later this week, here's a look at the photo gallery from last month's networking event which took place at Gran Estanplaza in São Paulo. Supported by Digital Virgo, TIMWE and Zed Latin America, the recent MEF Connects São…
Sam Hill
June 10, 2014
Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
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