Mobile professional services firm Mobiquity has put together this infographic on the results of a survey of how consumers use their phones to track their health & fitness. 45 per cent use their fitness apps daily, with the majority tracking calorie intake, monitoring weight and goals. 63 per cent plan to use health and fitness apps even more over the next five years, and 55% of respondents plan to use wearable devices for health and fitness. Concerns about privacy were highlighted as the greatest barrier to adoption with 61% suggesting this was stopping them from using health apps even more.
mHealth will also feature as a category in the just launched, 2014 Meffy Awards – the global awards for mobile content and commerce.
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