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Africa

Designing for emerging markets, the challenges businesses face in Africa

  Understanding how the mobile ecosystem works in developing regions like Africa is essential to launching sustainable content and services and not simply a matter of reproducing apps that have done well in more developed markets.  Even within Africa itself, a granular understanding, from country to country is required to achieve…
Tim Banks
November 9, 2015
News Roundup

Global Mobile News Roundup 06 November

Find out the week’s top mobile stories from around the world. This week... acquisitions among gaming's biggest players, phone news from Apple and Google, and new consumer privacy issues in the UK.
MEF
November 6, 2015
MEF LatAm

MEF Connects Futurecom in pictures

Last week our LATAM team hosted the first ever MEF Connects Futurecom, in São Paulo, the largest ICT event in LatAm. Supported by Infobip, MEF Connects Futurecom brought together 100 MEF members and industry executives from across the region at the Hotel Transamerica at the end of a show-day. Members…
Sam Hill
November 5, 2015
Guest blog

How would sir like to pay? With my data please

It may be too late to completely take back our privacy. But couldn’t we at least trade it for a fair price? This powerful idea is finally gathering momentum, says Tim Green… I have a weird attitude to privacy in this online age. It’s like I’m straddling a fence between…
Sam Hill
November 5, 2015
Sector focus

The dramatic rise of language learning apps

Apps like Babbel, Memrise and Duolingo use gamification to make learning convenient, fun and very fast. Could they have a future in schools? Every day, millions of children go to school dreaming of the moment they can come home and get back to Call of Duty. Or Candy Crush. Or…
Sam Hill
November 4, 2015
MeffysMEFTV

Meet the Meffys 2015 finalists and winners

At last month’s Meffys Gala Dinner in London, MEFTV chatted backstage with all the jubilant winners as they came offstage having received their respective accolade from the evening’s host legendary beat-boxer and musical mastermind Beardyman. See what they have to say and check out all the showreels from each of…
Sam Hill
November 3, 2015
Guest blogMeffys

The mobile phone – a farmer’s best friend

Mobile technology is transforming agriculture in developing countries, exploiting the ubiquity of mobile device ownership to offer genuinely transformative services. Below CEO of WeFarm, Kenny Ewan and Meffy winner for Innovation in Mobile Technology discusses the growing role of mobile for farmers in growth markets. Technology is everywhere, particularly in our everyday lives. The…
Tim Banks
November 3, 2015
Uncategorized

Mobile market stats round-up: 2 November

North American mobile market is worlds largest, IOT security valued at $646m, Adult site mobile traffic causes 1/3rd of malware attacks... These and many more mobile data points and reports await in this week’s MEF market stats round up. Some readers mighty remember when the US (and Canada) was a…
Sam Hill
November 2, 2015
Privacy

Key take-aways from MEF’s European Mobile Consumer Trust Summit

At the inaugural European Consumer Trust Summit, held by MEF in London last week MEF members and industry experts gathered to discuss the issues surrounding consumer trust in mobile - Simon Bates, senior policy advisor for MEF led the discussions and shares his thoughts on the day here.
Sam Hill
November 2, 2015
Monthly Mobile Stats

October in numbers: essential mobile market stats

Every week, MEF Minute find the latest industry stats and reports from across the global mobile industry. Here we present a round up of all the reports and sources from throughout the month by sector.Mobile commerce Male shoppers on WeChat spend 1.3x more than female shoppers. Tablet e-commerce loses out…
Tim Banks
October 30, 2015
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