Paper-based coupons are expensive to issue, time-consuming to redeem and hard to track. Yet they still dominate at retail. Here, MEF Minute looks at the challenges facing the mobile coupon sector. Consumers love coupons. According to the trade body ACH, marketers of consumer packaged goods in the US issued 310…

Sugata Mitra couldn’t believe what happened when he left a computer in a slum: the children simply taught themselves. Now he is using his discoveries to revolutionise education. How much can children learn when you just leave them alone? It’s a question that’s been asked throughout the modern history of…

Apps like Babbel, Memrise and Duolingo use gamification to make learning convenient, fun and very fast. Could they have a future in schools? Every day, millions of children go to school dreaming of the moment they can come home and get back to Call of Duty. Or Candy Crush. Or…