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AfricaMusic

Data uptake fuelling Nigerian mobile media users’ habits

A new survey carried out by MEF in association with Etisalat Nigeria identifies apps, music and video as the biggest drivers for the increase in mobile data spending. MEF‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB…
Sam Hill
June 30, 2016
Guest blog

Mary Meeker report reveals compelling opps for mobile marketing growth

Following on from our Industry Views Roundup on the recent Internet Trends Report from Mary Meeker, Syniverse Corporate VP & MD for APAC George Guo shares further thoughts on the extent of the opportunities the report may reveal for mobile marketers. Mary Meeker’s recently published annual Internet trends report has…
Sam Hill
June 29, 2016
AfricaVAS

15 stats that outline the mobile market drivers in Africa

Now past its billionth mobile connection, and with an improving infrastructure, Africa's mobile-first status is a given and as a result new mobile entertainment and services are becoming routinely available. Here we look at the stats and market drivers that frame the continent's unique mobile ecosystem. Further insights on the…
Sam Hill
June 29, 2016
MEF Member News round-up

MEF member news round-up: June 27

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…Evernote is eight – and it has 200 million users On the week of its eighth anniversary, note-taking platform Evernote has just welcomed its 200 millionth customer. The firm has amassed its…
Sam Hill
June 27, 2016
News Roundup

Weekly mobile news round-up: 24 June

Find out the week’s top mobile stories from around the world. This week.. Facebook hits 100m hours of video a day, half of China is online, banks concerns over mobile security of PIN, Apple & Samsung wary over 2016 smartphone earnings and much more. Instagram has announced that it has…
Sam Hill
June 24, 2016
Opinions

Ten jargon-free ways to think about that LinkedIn deal

Did you hear? Microsoft bought LinkedIn. Yes you did. But do you know why? Well, Tim Green has sifted through lots of plausible reasons so you don't have to... Last week Microsoft endorsed the skills of LinkedIn. It endorsed them so hard, it cost $26 billion. Yes, you all know…
Tim Green
June 23, 2016
InterviewsMusicVAS

Reducing mobile payment friction to build music revenues in Nigeria

Nigeria has a flourishing music scene. But, thanks to rampant piracy, its musicians don’t make the money they deserve. Now, MTN’s and Huawei’s Music+ service is giving Nigeria’s music-mad population a viable alternative to cheap illegal CDs. MEF’s features editor Tim Green recently interviewed the service’s marketing manager Ebere Nzewi…
Tim Green
June 21, 2016
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