Page 156 – MEF

Consumers: ‘more mobile messaging please’

Do consumers want brands to message them? Yes. Are brands responding? Not nearly enough. So says Sinch’s new Mobile Consumer Engagement 2020 report. Tim Green dug into the findings. It’s a great time to be alive and in marketing. The era of hit-and-hope consumer segmentation is coming to an end.

MEFNovember 15, 2019

News Roundup

Global mobile news round-up, November 15th

Find out the week’s top mobile stories from around the world. This week.. Google to roll out its own RCS chat system, China’s privacy challenges with AI and mobile apps, how mobile phones are changing personal finance across Africa and much more. Will RCS ever matter? The standard has been…

MEFNovember 15, 2019

Event Roundup

MEF @ ACC: Telecoms in Asia – the rising digital models

The 15th edition of Asia Carriers Conference recently took place in the Philippines, and was a good opportunity for MEF to touch base with an important market. The Asian Telecom market is growing: local companies are becoming bellwether players globally, and global companies are looking at Asia with interest if…

MEFNovember 13, 2019

MEF Member News round-up

MEF Member News Round-up, November 11th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… At the AfricaCom international congress, Orange (Orange.com) is partnering with itel (itel-mobile.com), the leading mobile brand in Africa and, once again, with KaiOS Technologies, maker of the leading operating system for…

MEFNovember 11, 2019

News Roundup

Global mobile news round-up, November 8th

This week.. users fear for privacy after Google buys Fitbit, California accuses Facebook of ignoring subpoenas, PayPal plans to make an in-store mobile payments push, 7 Ways AI Reduces Mobile Fraud and much more. Google’s recent acquisition of Fitbit for $2.1bn has left many users worried the tech giant may…

MEFNovember 8, 2019

MEF Webinars & Workshops Payments & Commerce

MEF Briefing: The Future of Mobile Payments & Commerce + the Italian Market

The digital payments ecosystem is constantly evolving. The biggest markets China and the US reflect very different approaches with mobile payment adoption and in Europe there are local implementations and peculiarities that shape the way the payment sector has developed.

MEFNovember 8, 2019

Connectivity & Wholesale Content & Advertising Guest blog

New 5G auctions rules: fancy your own private wireless network?

MEF Regulatory advisor Stefano Nicoletti discusses the new 5G auction rules and explores the possibilities for enterprises to build their own dedicated networks. In Germany the telecom regulator reserved 100 MHz for industrial players to build and run their own networks. In UK Ofcom proposed a flexible approach to assigning…

MEFNovember 7, 2019

MEF Member News round-up

MEF Member News Round-up, November 4th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Bango partners with app intelligence firm MobileAction to boost revenues for developers Bango PLC is partnering up with app intelligence and optimisation firm, MobileAction, to boost revenues for developers from in-app…

MEFNovember 4, 2019

Connectivity & Wholesale Interviews MEFTV

MEFTV Interview: Sodaq, Pieter Slagter

MEFNovember 3, 2019