Page 154 – MEF

MEF Member News, December 16th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… DCB to dominate VAS market payments and see $5bn growth by 2023, telemedia study reveals - As a payment mechanic, DCB now dominates the VAS market, accounting for 62% of total…

MEFDecember 16, 2019

News Roundup

Global Mobile News, December 13th

Find out the week’s top mobile stories from around the world. This week.. US Senators Introduce New COPRA Digital Privacy Act, Australia moves to clamp down on digital platforms, IoT and blockchain integration is booming among US businesses and much more. In the United States, it’s now looking more and…

MEFDecember 13, 2019

Content & Advertising Guest blog Messaging Channels

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Content & Advertising Payments & Commerce

MAD//Fest: Digital-only banks prepare for the mainstream

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… Millions of people have opened accounts with new mobile-focused banks. But most of them…

MEFDecember 11, 2019

Payments & Commerce

Nigeria: the rise of Fintech in Africa

Returning from a series of events in Africa, MEF CEO, Dario Betti, reports on the growing Fintech companies in the continent. Investment is flowing on African mobile payment solutions. Development in Fintech is progressing fast with new companies such as Opay, Interswitch and PalmPay emerging next to M-Pesa as the…

MEFDecember 10, 2019

MEF Member News round-up

MEF Member news roundup, December 9th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Consumers Pick Up the Phone When They Have Trusted Information About the Businesses Calling Them Currently, over 75% of calls are left unanswered when the call comes from an unidentified or…

MEFDecember 9, 2019

News Roundup

Global Mobile News Roundup, December 6th

Find out the week’s top mobile stories from around the world. This week.. No Libra style digital currencies without rules, say EU finance ministers, China due to introduce face scans for mobile users, Africans receive more spam texts than mobile users everywhere else and much more. European Union finance ministers…

MEFDecember 6, 2019

Messaging Channels

Download: MEF guide to RCS Conversational Commerce

RCS is all about conversations. MEF’s Future of Messaging Programme participants have developed a guide to help businesses prepare for the P2A opportunity. It examines use cases including customer support efficiency and maximising marketing ROI as well as different channels for chatbot technology and key considerations for RCS enabled conversational…

MEFDecember 5, 2019

Content & Advertising Event Roundup ID & Data

MEF @ FutureCom: Summit for LATAM Mobile Ecosystem

Valter Wolf, mobile industry expert and MEF LATAM Director shares discussions from the recent MEF Future of Messaging Summit in Brazil, held in association with Futurecom. At the event, members of the MEF gathered to discuss the potential of Content Monetization, Reach Communication services and Digital Identity.

MEFDecember 3, 2019

Content & Advertising Messaging Channels Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019