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China/India

China/India

China Tops 1Bn 5G Connections... India Nears 280Mn The worlds two most populous countries - India and China - now claim over 1.28 billion 5G mobile connections between them, with China passing the 1-billion milestone at the end of 2024 - equivalent to 56% of total connections. India's 278 million…
Myra Bachtiar
March 13, 2025
Nuisance Calls

Nuisance Calls

Nuisance Calls See Largest Growth Over Past 3 Years Nuisance voice calls to mobile users has seen the largest growth in complaints over the past 3 years, according to the latest consumer survey data compiled by MEF. 2024 saw a total of 46% of smartphone users affected by spam calling,…
Myra Bachtiar
March 13, 2025
Top 4 Channels Used to Communicate

Top 4 Channels Used to Communicate

P2P Messaging Trends: Older Users Increasingly Switching to WhatsApp and Messenger! WhatsApp and Facebook Messenger are now so established that usage patterns are mirroring those of the legacy mobile channels (SMS, Voice and Email) - with a general increase in popularity the older the demographic. WhatsApp reigns supreme, especially with…
Myra Bachtiar
March 13, 2025
Payment Concerns

Payment Concerns

Android Users Most Concerned About Mobile-Payment Irregularities Our latest consumer survey reveals Android users are more concerned about using mobile payments than their Apple counterparts. A total of 36% of Android users fear their payment details could be stolen, compared to 33% of iOS users, while payments being made without…
Myra Bachtiar
December 5, 2024
Black Friday

Black Friday

USA Way Off The Pace in Online-Shopping Race Black Friday is upon us again, but consumers in the USA have a lot of ground to make up on counterparts from other nations regarding their online shopping habits. USA ranked just 12 of 15 countries surveyed by MEF in terms of…
Myra Bachtiar
December 5, 2024
Account Hacking

Account Hacking

South Africa Edges Canada as The Account-Hacking Capital South Africa is the account hacking captial of the world (or at least of the 15 markets surveyed by MEF), according to results from our latest consumer survey. On average, 18% of respondents across all survey markets had experienced account hacking, but…
Myra Bachtiar
December 5, 2024
Viber

Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024
Latin Broadband

Latin Broadband

Latin America Sees 83% Mobile Broadband Connections Latin America will see over 83% active mobile broadband penetration of total handset connections by the end of this year. According to the latest research from MEF, the region will count almost 740 million handset SIM connections end-2024, with half of all markets…
Myra Bachtiar
December 5, 2024
Android/Apple

Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024
MEF