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I am Concerned about The Following When Paying with My Mobile Phone

I am Concerned about The Following When Paying with My Mobile Phone

Rising Security Concerns Signal Key Risks & Opportunities For Mobile Payments Sector MEF's 11th Annual Consumer Survey shows concerns about payment security are rising, with 40% fearing stolen details in 2025 compared with 30% in 2021. Worries about unauthorised charges (38%), subscriptions (37%), and overbilling (34%) also grew - each…
Myra Bachtiar
June 27, 2025
Listened to a Podcast

Listened to a Podcast

APAC's Podcast Audience is Growing Fast Data on Podcast consumption, as reported by respondents in MEF's 11th Annual Consumer Survey, reveals a compelling narrative in the Asia Pacific region. India's podcast listenership jumped an extraordinary 22 percentage points in a single year, reaching 52% in 2025. This exceptional growth outpaces…
Myra Bachtiar
June 27, 2025
MEF’s 11th Annual Trust Study

MEF’s 11th Annual Trust Study

MEF's 11th Annual Trust Study Highlights Improving Sentiment and Engagement MEF's 11th Annual Trust Study reveals a fascinating and somewhat paradoxical shift in consumer sentiment. Globally, the 2025 Trust Index stands at 60%, marking a significant upward movement compared to the previous year. Emerging economies, in particular, tend to exhibit…
Myra Bachtiar
June 27, 2025
RCS on iPhone in Nordics

RCS on iPhone in Nordics

iPhone Support for RCS in the Nordics Would Double Business Reach iPhone connections across the seven Nordic markets averaged 51.9% of total broadband handsets at the end of 2024, according MEF Data The highest percentage of iPhones was seen in the Faro Islands (74.4%) to a low of 27.4% in…
Myra Bachtiar
June 27, 2025
Company Data Breaches

Company Data Breaches

Consumers Experiencing Company Data Breaches According to MEF's 11th Annual Consumer Survey, global data breaches have been rising from 2021 to 2025. The average breach rate doubled -- from 6% in 2021 to 13% by 2023 -- driven by post-pandemic digital transformation, rapid cloud adoption, and remote work vulnerabilities. Since…
Myra Bachtiar
June 27, 2025
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