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Gender Disparity

More women in low-income households - and worst in the so-called 'developed' economies In order to celebrate International Women's Day and, in particular, raise awareness about discrimination and take action to drive gender parity, MEF is today highlighting the income disparity between men and women from our 9th Annual Consumer…
Myra Bachtiar
March 18, 2024

Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024

Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024

Payments

Mobile payments are Trusted More in Developed Economies - Except Canada! Concerns about things going wrong while making payments on our smartphones are generally higher in developing and mobile-first economies than in more-developed economies, according to MEF survey data from 13 markets. However, there was an interesting outlier in each…
Myra Bachtiar
February 2, 2024

Games

Mobile Gamers Want to Crack The Puzzle 50% of smartphone users surveyed by MEF have played puzzle games (like Candy Crush) in the past 6 months - more than any other game type. However, mobile puzzling is being driven by females (played by 65% vs just 36% of males -…
Myra Bachtiar
February 2, 2024

Avatar

Avatars are Not Box-Office Blockbuster Less than half of smartphone users who have created avatars for use in virtual reality applications (such as SecondLife, Minecraft or Fortnite) still use them today. Although 64% of users have created an avatar, only 47% of those (30% vs 34%) are still using it.
Myra Bachtiar
February 2, 2024

Male/Female Behaviour

Females Rule Mobile Battle of The Sexes On average, females are more likely than males to have used their smartphone across 14 of the 18 mobile behaviours identified by MEF. These behaviours include everything from using social media to playing games and accessing work-related applications. Two behaviours had no gender…
Myra Bachtiar
January 3, 2024

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024
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