Trust in Social Media Content Varies Across The Globe — and The Stats Might Surprise You!
A majority of smartphones users in Africa, Latin America and Asia still trust what they read on X (Twitter), according to the latest consumer research published by MEF. A total of 66% of consumers in Indonesia trust X content, ahead of 63% in India, 60% in Egypt, 54% in South Africa, 52% in Brazil and 51% in Mexico. At the same time, distrust in what is read on X was highest in Canada, USA and Japan. Full details are now available to download from our website in MEF’s 10th Annual Consumer Trust Study.
