Viber Led Rich Messaging in 41 of Its 48 Markets End-2023

With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at the end of 2023! Viber for Business is particularly active in Eastern Europe, North Africa and Southeast Asia, with just six markets (Russia, Greece, Serbia, Bulgaria, Hungary & Myanmar) generating approximately half of Viber’s total business traffic. The situation may well have changed as we move into 2025, but let’s celebrate the variety of options available to brands and businesses in an omnichannel world.