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Trust in Social Media Content (Twitter / X)

Trust in Social Media Content Varies Across The Globe — and The Stats Might Surprise You! A majority of smartphones users in Africa, Latin America and Asia still trust what they read on X (Twitter), according to the latest consumer research published by MEF. A total of 66% of consumers…
Myra Bachtiar
December 5, 2024

Account Hacking

South Africa Edges Canada as The Account-Hacking Capital South Africa is the account hacking captial of the world (or at least of the 15 markets surveyed by MEF), according to results from our latest consumer survey. On average, 18% of respondents across all survey markets had experienced account hacking, but…
Myra Bachtiar
December 5, 2024

Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024

Latin Broadband

Latin America Sees 83% Mobile Broadband Connections Latin America will see over 83% active mobile broadband penetration of total handset connections by the end of this year. According to the latest research from MEF, the region will count almost 740 million handset SIM connections end-2024, with half of all markets…
Myra Bachtiar
December 5, 2024

Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024

Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024

Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024

Gaming

Average Spend on Mobile Gaming Falls in 2024 Although more people are now paying for mobile games, according to the latest consumer survey data from MEF, the average monthly spend on mobile games fell to $9.00 in 2024, following a slight rise from $9.20 in 2022 to $9.21 last year.…
Myra Bachtiar
October 17, 2024

USA Government

43% of Americans Have No Trust in Government's Use and Care of Their Personal Data Following on from this week's Presidential debate in the USA between the respective candidates, Kamala Harris and Donald Trump, it is worth noting that trust among American smartphone users of how government organisations use and…
Myra Bachtiar
October 17, 2024

Fitness

And The Gold Medal Goes to... South Africa! With the Paris Olympic Games just behind us, and the Paralympics now underway, what better way to celebrate all super-human endeavour than a look at our own (mobile) fitness habits! On average, 59% of us use a medical or fitness app at…
Myra Bachtiar
October 17, 2024
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