Android Leads Apple 3-to-1

Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF – with Africa, Latin America, the Middle East and Asia all ahead of the curve. On the flip side, Apple will see an average penetration of 25.4% – with USA/ Canada, West Europe, the Caribbean, Oceania and East Europe beating the average. USA/Canada is the only region where Apple boasts the majority share. The full research will be available to view soon from MEF Data.