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MEF BUSINESS NEWS 7 OCTOBER 2024 Oil futures saw the biggest jump in over a year, driven by rising geopolitical risks and a sharp reversal in market sentiment. The Middle East conflict has spurred concerns about supply disruptions, leading traders to hedge against price spikes. Just weeks ago, traders were bearish on crude due to concerns about weak demand and rising supply, but the recent escalation has flipped the market, with traders now seeking protection against higher prices. Brent crude December future contract, one of the market’s benchmarks, was priced 77.6% this morning. ——————————————————- In the US, the no-landing scenario, where the US economy keeps growing, inflation reignites and the Fed has little room to cut rates, made a strong comeback after Friday’s blowout payrolls report. With the fastest job growth in six months, a drop in unemployment and rising wages, Treasury yields surged as investors reversed bets on a large cut in the last year. The US economy is now a little bit more volatile, with a decline in prices than in the first two weeks . This unexpected data has reignited concerns about economic overheating, disrupting a rally in Treasuries and pushing short-term yields higher, as traders now worry that aggressive rate cuts may be off the table. ———————————————— The EU’s decision to impose tariffs on Chinese electric vehicles has heightened trade tensions, with Beijing expected to retaliate soon. China, which previously threatened tariffs on EU brandy and launched investigations into pork and dairy, has multiple options for response. After 10 EU member states voted in favor of the tariffs, 5 against and 12 abstained, China warned the move would hurt Chinese business confidence and pledged to take action to protect its interests. ——————————————- Rio Tinto has approached Arcadium Lithium for a potential acquisition, marking its biggest move in over a decade to expand in energy transition metals. Financial details were not disclosed. Arcadium has a $3.3 billion market value. Investors are concerned about the timing of Rio’s bid, as large miners cautiously return to takeovers after past costly mistakes. —————————————————- Activist investor Starboard Value has taken a $1 billion stake in Pfizer, urging the drugmaker to improve its performance. Pfizer’s market value, about $162 billion, has fallen significantly since its COVID-19 vaccine success. Its shares are down nearly 50% from the 2021 peak. Starboard has enlisted former Pfizer executives Ian Read and Frank D’Amelio to help drive changes. CEO Albert Bourla faces a new crisis. Pressure as Pfizer grapples with declining COVID-19 vaccine sales and competition for key drugs, while its first weight-loss pill attempt underperformed against rivals. Starboard’s exact plans remain unclear. MEF MOBILE NEWS 7 OCTOBER 2024 Telecom Italia’s board has granted the company authorization to enter into negotiations with the Italian government and Retelit, who have jointly submitted a €700 million non-binding offer to acquire Sparkle, Telecom Italia’s submarine cable unit. The decision marks a key step toward potentially finalizing a deal with the negotiations aimed at reaching a binding offer by November 30. The non-binding offer remains valid until October 15. Sparkle plays a strategic role in Italy’s telecommunications infrastructure, handling international data traffic through its vast network of submarine cables. Retelit, a telecom and digital infrastructure provider, and the Italian government likely view Sparkle as an asset of national importance due to its critical infrastructure. ——————————————————- A Chinese government-backed hacking group, Salt Typhoon, breached the security of several major US telecom companies, including AT&T and Verizon, potentially accessing sensitive data related to law enforcement wiretaps. The attack appears to be a new threat to the international security of telecoms companies. The attack is likely to be tied to ongoing US cases involving Chinese government agents accused of harassing individuals in the US. The FBI, alongside investigators from Microsoft and a Google subsidiary, is working on the case, though US cybersecurity agents reportedly face a manpower disadvantage compared to their Chinese counterparts. ———————————————- Vodafone Idea, (VI) has been able to expand its partnership with Ericsson by awarding significant 4G and 5G contracts, allowing Ericsson to extend its network share in India. Ericsson will upgrade VI’s 4G network and deploy 5G in telecom circles where it already operates, including Delhi, Kerala and Rajasthan, expanding its footprint. This collaboration — Ericsson says in a press release — marks a new milestone in their long-standing relationship focused on enhancing India’s digital infrastructure. Ericsson will deploy energy-efficient Ericsson radio system products, like mid-band MIMO radios, to improve VI’s network performance. ——————————————- Vodafone Group has been recognized among the top 1% of companies for its environmental, social, and governance (ESG) performance by independent evaluator EcoVadis. The company improved its ESG rating by three points to 83 out of 100, positioning it within the top tier of 130,000 companies across 220 countries. Vodafone attributes its progress to initiatives focused on climate action, including efforts to reduce carbon emissions and secure renewable energy from various sources. The company’s climate transition plan, announced in May, aims to decarbonize both its internal operations and value chain. EcoVadis’ evaluation assesses four key areas: environment, labour and human rights, ethics, and sustainable procurement. Vodafone emphasizes that it considers environmental factors when selecting suppliers and requires them to have their own carbon reduction targets and reporting mechanisms. ————————————- MEF TECH NEWS 7 OCTOBER 2024 Hurricane Helene has revealed a significant vulnerability in the semiconductor supply chain, following flooding in Spruce Pine, North Carolina, which halted production of ultra-pure quartz essential for chip manufacturing. This region produces about 90% of the world’s ultra-pure quartz, used to create crucibles for high-grade silicon in semiconductors. The flooding, which occurred last weekend, poses a risk of long-term production interruptions that could impact the supply of crucial components for various electronics, including smartphones, computers, and solar panels. This disruption comes amid soaring demand for servers to support artificial intelligence, which is already outpacing the supply of advanced chips. ————————————————————- Google’s stronghold on the nearly $300 billion search advertising market is weakening, with its share expected to drop below 50% next year for the first time in over a decade, according to eMarketer. While Google currently commands 50.5% of the market with a growth rate of 7.6%, rivals like Amazon, projected to capture 22.3% of the market this year with 17.6% growth, are making significant inroads. Emerging competitors, such as TikTok, are challenging Google by allowing brands to target ads based on user search queries. Additionally, the AI search startup Perplexity, backed by Jeff Bezos, plans to introduce advertising with its AI-generated answers, further intensifying competition. As advertisers seek more options, Google faces increasing pressure from these rivals, reshaping the search ad landscape. ————————————————————— Meta has introduced Movie Gen, a new AI model capable of generating realistic video and audio clips based on user prompts, aiming to compete with startups like OpenAI and ElevenLabs. The model can create videos of animals and people using real photos to depict actions, as well as generate synced background music and sound effects. For instance, it can modify existing footage, such as adding pompoms to a runner in the desert or transforming a dry parking lot into a water-splashed scene. Videos can be up to 16 seconds long, with audio lasting up to 45 seconds. Meta’s tests suggest Movie Gen performs well compared to rivals like Runway, OpenAI, and Kling. —— ——
MEF BUSINESS NEWS 7 OCTOBER 2024 Oil futures saw the biggest jump in over a year, driven by rising geopolitical risks and a sharp reversal in market sentiment. The Middle East conflict has spurred concerns about supply disruptions, leading traders to hedge against price spikes. Just weeks ago, traders were bearish on crude due to concerns about weak demand and rising supply, but the recent escalation has flipped the market, with traders now seeking protection against higher prices. Brent crude December future contract, one of the market’s benchmarks, was priced 77.6% this morning. ——————————————————- In the US, the no-landing scenario, where the US economy keeps growing, inflation reignites and the Fed has little room to cut rates, made a strong comeback after Friday’s blowout payrolls report. With the fastest job growth in six months, a drop in unemployment and rising wages, Treasury yields surged as investors reversed bets on a large cut in the last year. The US economy is now a little bit more volatile, with a decline in prices than in the first two weeks . This unexpected data has reignited concerns about economic overheating, disrupting a rally in Treasuries and pushing short-term yields higher, as traders now worry that aggressive rate cuts may be off the table. ———————————————— The EU’s decision to impose tariffs on Chinese electric vehicles has heightened trade tensions, with Beijing expected to retaliate soon. China, which previously threatened tariffs on EU brandy and launched investigations into pork and dairy, has multiple options for response. After 10 EU member states voted in favor of the tariffs, 5 against and 12 abstained, China warned the move would hurt Chinese business confidence and pledged to take action to protect its interests. ——————————————- Rio Tinto has approached Arcadium Lithium for a potential acquisition, marking its biggest move in over a decade to expand in energy transition metals. Financial details were not disclosed. Arcadium has a $3.3 billion market value. Investors are concerned about the timing of Rio’s bid, as large miners cautiously return to takeovers after past costly mistakes. —————————————————- Activist investor Starboard Value has taken a $1 billion stake in Pfizer, urging the drugmaker to improve its performance. Pfizer’s market value, about $162 billion, has fallen significantly since its COVID-19 vaccine success. Its shares are down nearly 50% from the 2021 peak. Starboard has enlisted former Pfizer executives Ian Read and Frank D’Amelio to help drive changes. CEO Albert Bourla faces a new crisis. Pressure as Pfizer grapples with declining COVID-19 vaccine sales and competition for key drugs, while its first weight-loss pill attempt underperformed against rivals. Starboard’s exact plans remain unclear. MEF MOBILE NEWS 7 OCTOBER 2024 Telecom Italia’s board has granted the company authorization to enter into negotiations with the Italian government and Retelit, who have jointly submitted a €700 million non-binding offer to acquire Sparkle, Telecom Italia’s submarine cable unit. The decision marks a key step toward potentially finalizing a deal with the negotiations aimed at reaching a binding offer by November 30. The non-binding offer remains valid until October 15. Sparkle plays a strategic role in Italy’s telecommunications infrastructure, handling international data traffic through its vast network of submarine cables. Retelit, a telecom and digital infrastructure provider, and the Italian government likely view Sparkle as an asset of national importance due to its critical infrastructure. ——————————————————- A Chinese government-backed hacking group, Salt Typhoon, breached the security of several major US telecom companies, including AT&T and Verizon, potentially accessing sensitive data related to law enforcement wiretaps. The attack appears to be a new threat to the international security of telecoms companies. The attack is likely to be tied to ongoing US cases involving Chinese government agents accused of harassing individuals in the US. The FBI, alongside investigators from Microsoft and a Google subsidiary, is working on the case, though US cybersecurity agents reportedly face a manpower disadvantage compared to their Chinese counterparts. ———————————————- Vodafone Idea, (VI) has been able to expand its partnership with Ericsson by awarding significant 4G and 5G contracts, allowing Ericsson to extend its network share in India. Ericsson will upgrade VI’s 4G network and deploy 5G in telecom circles where it already operates, including Delhi, Kerala and Rajasthan, expanding its footprint. This collaboration — Ericsson says in a press release — marks a new milestone in their long-standing relationship focused on enhancing India’s digital infrastructure. Ericsson will deploy energy-efficient Ericsson radio system products, like mid-band MIMO radios, to improve VI’s network performance. ——————————————- Vodafone Group has been recognized among the top 1% of companies for its environmental, social, and governance (ESG) performance by independent evaluator EcoVadis. The company improved its ESG rating by three points to 83 out of 100, positioning it within the top tier of 130,000 companies across 220 countries. Vodafone attributes its progress to initiatives focused on climate action, including efforts to reduce carbon emissions and secure renewable energy from various sources. The company’s climate transition plan, announced in May, aims to decarbonize both its internal operations and value chain. EcoVadis’ evaluation assesses four key areas: environment, labour and human rights, ethics, and sustainable procurement. Vodafone emphasizes that it considers environmental factors when selecting suppliers and requires them to have their own carbon reduction targets and reporting mechanisms. ————————————- MEF TECH NEWS 7 OCTOBER 2024 Hurricane Helene has revealed a significant vulnerability in the semiconductor supply chain, following flooding in Spruce Pine, North Carolina, which halted production of ultra-pure quartz essential for chip manufacturing. This region produces about 90% of the world’s ultra-pure quartz, used to create crucibles for high-grade silicon in semiconductors. The flooding, which occurred last weekend, poses a risk of long-term production interruptions that could impact the supply of crucial components for various electronics, including smartphones, computers, and solar panels. This disruption comes amid soaring demand for servers to support artificial intelligence, which is already outpacing the supply of advanced chips. ————————————————————- Google’s stronghold on the nearly $300 billion search advertising market is weakening, with its share expected to drop below 50% next year for the first time in over a decade, according to eMarketer. While Google currently commands 50.5% of the market with a growth rate of 7.6%, rivals like Amazon, projected to capture 22.3% of the market this year with 17.6% growth, are making significant inroads. Emerging competitors, such as TikTok, are challenging Google by allowing brands to target ads based on user search queries. Additionally, the AI search startup Perplexity, backed by Jeff Bezos, plans to introduce advertising with its AI-generated answers, further intensifying competition. As advertisers seek more options, Google faces increasing pressure from these rivals, reshaping the search ad landscape. ————————————————————— Meta has introduced Movie Gen, a new AI model capable of generating realistic video and audio clips based on user prompts, aiming to compete with startups like OpenAI and ElevenLabs. The model can create videos of animals and people using real photos to depict actions, as well as generate synced background music and sound effects. For instance, it can modify existing footage, such as adding pompoms to a runner in the desert or transforming a dry parking lot into a water-splashed scene. Videos can be up to 16 seconds long, with audio lasting up to 45 seconds. Meta’s tests suggest Movie Gen performs well compared to rivals like Runway, OpenAI, and Kling. —— ——

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MEF CONNECTS USA: Business Messaging & Mobile Evolution – in pictures

| Event Roundup, MEF Webinars & Workshops, Mobile Payments | No Comments
This week MEF was in Las Vegas for MEF CONNECTS USA Business Messaging & Mobile Evolution where Members and guests gathered to dive into the transformative power of virtual conversations, API and edge computing NaaS innovations, and the exciting evolving landscape of RCS and business messaging. We also returned to…

In Texts We Trust: Rebuilding Security and Generating Revenue Via Messaging

| MEF Webinars & Workshops | No Comments
In this recent MEF webinar, messaging innovator and MEF Global Board Member Dr. Marco Lafrentz talks with MEF CEO Dario Betti about powerful tools that can serve as the messaging ecosystem’s greatest allies in combatting fraud. Lafrentz, also VP of Business & Market Development at number intelligence as a service…

Global Carrier Billing & Mobile Payments Summit 2024 – in pictures

| Event Roundup, MEF Webinars & Workshops, Mobile Payments | No Comments
This week the Global Carrier Billing & Mobile Payments Summit returned to Amsterdam and saw Informa Tech and the Mobile Ecosystem Forum joined forces to deliver the world’s largest event dedicated to Direct Carrier Billing and Mobile Payments. Over 2 packed days, representatives from Mobile Network Operators throughout the UK,…

Going back to the roots of an IoT solution

| Guest blog, Internet of Things, MEF Webinars & Workshops, Personal Data | No Comments
Ahead of their upcoming webinar on Jimmy Jones, Head of Security for ZARIOT, takes us back to the roots of all IoT solutions – connectivity and security – to remind us why these often-neglected fundamentals are vital to maximise your IoT investments and benefits. The Internet of Things (IoT) provides…

Digital Deception: The FBI’s Anom Operation and Its Impact on Mobile Trust

| Mobile Content, Podcasts | No Comments
MEF’s Riccardo Amati checks out an account of how the FBI used an encrypted messaging app to identify and arrest cybercriminals while dismantling a global crime network. Joseph Cox’s Dark Wire: The Incredible True Story of the Largest Sting Operation Ever (New York, June 2024) explores how the FBI used…

2024’s Election Messaging Boom: AI Tools Prove Both Good and Perilous in Global Democracies

| Mobile Content, Podcasts | No Comments
MEF’s Riccardo Amati explores the role of mobile and AI in political messaging and how it is changing the face of voter engagment for good and bad. In the 2024 “year of elections,” mobile messaging apps have become the dominant medium for political campaigns, revolutionizing voter engagement. This shift is…

Perspectives in Mobile: GenZ Redefines the news

| Mobile Content, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode, Liat Fainman-Adelman, Manager at Financial Times Strategies, discusses the “Next Gen News” study, which explores how young audiences in India, Nigeria, and the U.S. consume news. The study highlights the challenges of engaging younger readers, building trust, and adapting…

Perspectives in Mobile: Ai Conversations for Media

| Enterprise Communications, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In today’s episode, Dario Betti discussed with Nick Martin, the Co-Founder of Direqt, the role of AI in changing how people discover, consume, and engage with content. Direqt focuses on helping media companies and content publishers create interactive conversational experiences for their…

5 minutes with… MrConnectivity

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, a familiar face, James Williams, introduces his company MrConnectivity as an official Member of MEF! MrConnectivity is a neutral, global consultancy delivering high-impact solutions across Telecoms…

5 minutes with… Qoolize

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO Faith Turan introduces A2P and Voice experts, Qoolize. Qoolize is a provider of global internet access, voice services, and A2P SMS. We specialize in improving…

5 minutes with… Pandas

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, the CEO of Pandas, Fanis Koutouvelis, introduces the Pandas trade-in platform and how the company helps MNOs and retailers create seamless buyback experiences.

Mobile Network Intelligence: The Secret Weapon in the Fight Against Fraud

| Digital Identity, Enterprise Communications, Interviews, MEFTV | No Comments
In this guest post, Adri Loloci, Senior Global Product Manager at Vodafone, discusses the issue of fraud in the mobile ecosystem and how Vodafone is combating the £600m problem using mobile network intelligence. Fraud is a constant threat and remains a barrier to progress in the telecoms sector, costing UK…

MEF ID & DATA YEARBOOK 2024

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
Data and the digital economy: why people must take back control In 1997, 27 years ago, Tim Berners-Lee, the inventor of the world wide web, said: “We lose out on the simple benefits we could realise if we had direct control over this data – and could choose when and…

Going back to the roots of an IoT solution

| Guest blog, Internet of Things, MEF Webinars & Workshops, Personal Data | No Comments
Ahead of their upcoming webinar on Jimmy Jones, Head of Security for ZARIOT, takes us back to the roots of all IoT solutions – connectivity and security – to remind us why these often-neglected fundamentals are vital to maximise your IoT investments and benefits. The Internet of Things (IoT) provides…

MEF Anti-Fraud Yearbook 2024

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
Unmasking the Mobile Fraud Landscape: The MEF Anti-Fraud Yearbook 2024 In the fast-paced world of mobile technology, fraudsters are constantly evolving their tactics, leaving businesses and consumers vulnerable. The MEF Anti-Fraud Yearbook 2024 is your essential guide to understanding and combating the latest threats in the mobile ecosystem. Inside, you'll…

The Pillars of Trusted Communications

| MEF Webinars & Workshops, Personal Data | No Comments
In the rapidly evolving landscape of digital communications, establishing trust is paramount. This panel delves into the essential pillars necessary to build and maintain trusted communication systems. Attendees will gain a comprehensive understanding of the current efforts in the U.S. to secure identity delivery, including the latest initiatives and technologies…

Need-to-know: 10 takeaways on PIX instant payments in Brazil

| Industry Views, MEF Global, MEF LatAm, Mobile Payments | No Comments
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

| Enterprise Communications, Industry Views, Personal Data | No Comments
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

New whitepaper: Combatting Fraud in Mobile Content

| DCB growth, Industry Views, Mobile Content | No Comments
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

MEF ID & DATA YEARBOOK 2024

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
Data and the digital economy: why people must take back control In 1997, 27 years ago, Tim Berners-Lee, the inventor of the world wide web, said: “We lose out on the simple benefits we could realise if we had direct control over this data – and could choose when and…

Going back to the roots of an IoT solution

| Guest blog, Internet of Things, MEF Webinars & Workshops, Personal Data | No Comments
Ahead of their upcoming webinar on Jimmy Jones, Head of Security for ZARIOT, takes us back to the roots of all IoT solutions – connectivity and security – to remind us why these often-neglected fundamentals are vital to maximise your IoT investments and benefits. The Internet of Things (IoT) provides…

MEF Anti-Fraud Yearbook 2024

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
Unmasking the Mobile Fraud Landscape: The MEF Anti-Fraud Yearbook 2024 In the fast-paced world of mobile technology, fraudsters are constantly evolving their tactics, leaving businesses and consumers vulnerable. The MEF Anti-Fraud Yearbook 2024 is your essential guide to understanding and combating the latest threats in the mobile ecosystem. Inside, you'll…

The Brand’s Guide to 10DLC Business Texting

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
The messaging landscape is evolving rapidly, with 10-digit long codes (10DLC) emerging as a powerful tool for businesses to connect with customers in the United States. This guide, sponsored by industry leaders like Aegis Mobile, Bandwidth, netnumber, Sinch, Syniverse, The Campaign Registry, and WMC Global, demystifies 10DLC and provides brands…

5 minutes with… MrConnectivity

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, a familiar face, James Williams, introduces his company MrConnectivity as an official Member of MEF! MrConnectivity is a neutral, global consultancy delivering high-impact solutions across Telecoms…

5 minutes with… Qoolize

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO Faith Turan introduces A2P and Voice experts, Qoolize. Qoolize is a provider of global internet access, voice services, and A2P SMS. We specialize in improving…

5 minutes with… Pandas

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, the CEO of Pandas, Fanis Koutouvelis, introduces the Pandas trade-in platform and how the company helps MNOs and retailers create seamless buyback experiences.

5 minutes with… LINK Mobility

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Chief Product Officer Pål Marius C. Brun introduces LINK Mobility Group. LINK Mobility is a leading global provider of mobile messaging and communication solutions. We specialize…

Going back to the roots of an IoT solution

| Guest blog, Internet of Things, MEF Webinars & Workshops, Personal Data | No Comments
Ahead of their upcoming webinar on Jimmy Jones, Head of Security for ZARIOT, takes us back to the roots of all IoT solutions – connectivity and security – to remind us why these often-neglected fundamentals are vital to maximise your IoT investments and benefits. The Internet of Things (IoT) provides…

Balancing Customer Experience and Fraud Prevention in the Digital Age

| Guest blog, Personal Data | No Comments
In this guest post Divya Ghai Wakankar, MEF Board Member and VP of Strategy and Corporate Development at BICS, shares insights into the balancing act facing enterprises to provide the seamless, convenient experience they expect while protecting them from would-be fraudsters. In today’s highly competitive business landscape, customer experience (CX)…

Why Generative AI is Essential for Effective Fraud Detection in CPaaS Telecom Networks

| Guest blog | No Comments
n this guest post, Deshbandhu Bansal, COO of MEF Member Comviva, explores how the latest wave of generative Ai has become an essential tool in spotting and combatting fraud for CPaaS providers. In today’s hyper-connected world, there’s an excess of communication—too many messages, calls, and data packets zipping across networks.…

Exploiting the Cloud: How SMS Scammers are using Amazon, Google and IBM Cloud Services to Steal Customer Data

| Enterprise Communications, Guest blog | No Comments
Manoj Kumar is the Threat Intelligence Manager for the Threat Intelligence Unit Team within Enea‘s Network Security business. In this guest post he takes a deep dive into how scammers exploit cloud services to steal customers personal data using SMS. A number of criminal campaigns that exploit cloud storage services…
MEF Global ForumMeffysMEFTV

Meffys 2014 – All the Nominees and Winners

Last month MEFTV met the Meffys 2014 nominees and winners at the 11th Annual Awards Gala Dinner in San Francisco as part of MEF Global Forum 2014. Watch backstage interviews with all of the winners below. You can also check out all of the finalists – it’s a fantastic round-up of…
Sam Hill
December 2, 2014
Guest blogMobile Payments

Why Direct Operator Billing Is Back In Style

From its early beginnings as a convenient way to purchase a ringtone or game with a premium rate SMS message, paying with your mobile bill has come a long way. Today, Direct Operator Billing (DOB) (sometimes referred to as Direct Carrier Billing) is recognised globally as a highly convenient way to pay…
Tim Banks
November 28, 2014
News Roundup

Global Mobile News Round-up – Week 24th November

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories More than half of UK consumers have used…
Sam Hill
November 28, 2014
MEF Global ForumMeffysUncategorized

#MEFGF14: Photo Round-up

Last week MEF Global Forum brought together over 350 delegates from 30 countries to San Francisco to experience a unique showcase and platform for international mobile content & commerce. Featuring the hottest local and international start-ups and 90+ speakers, we will be sharing the content highlights over the coming weeks here…
Sam Hill
November 26, 2014
MEF LatAm

Why You Can’t Afford to Ignore LATAM’s Mobile Games Market

Ana María Yumiseva is CEO of Frecuencia Latinoamérica, the Region’s leading mobile market intelligence portal. Here she examines why the mobile gaming industry can no longer ignore one of the worlds fastest growing mobile markets, and takes a deep dive into Latin America’s enormous mobile potential. Last week Benedict Evans, Partner at Andreesson Horowitz…
Sam Hill
November 25, 2014
News Roundup

Global Mobile News Round-up – Week 17th November

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Pebble and PayPal Join Forces for Wearable Payments…
Sam Hill
November 21, 2014
Meffys

MEF Unveils Winners for the 11th Annual Meffys Awards

MEF has unveiled the winners of its 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem.  The awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda. Categories such as Mobile Education, mHealth,…
Sam Hill
November 20, 2014
MEF